Kennon Wealth Management, LLC

Kennon Wealth Management serves individual clients through a referral and advisory liaison model rather than by directly managing client portfolios. The firm assists clients with selecting third‑party money managers, completing onboarding paperwork, and provides ongoing monitoring and periodic reviews, but it does not hold or trade client assets on a discretionary basis.

Investment recommendations are implemented by registered third‑party managers whose strategies are selected to align with a client’s documented goals and risk tolerance; the firm reviews TPM performance and delivers required disclosures and client statements. Clients execute investment policy documentation and receive custodial statements directly from qualified custodians, with the firm acting as an intermediary and coordinator rather than the executing manager.

The firm is notable among peers for its insurance affiliation: the managing member maintains an active insurance practice, devoting a majority of his time to selling insurance products and receiving commissions, and the firm discloses that relationship as a potential conflict of interest. It also relies on fee‑sharing and referral arrangements with third‑party managers and participates in incentive programs from one manager that provide non‑cash benefits (for example, marketing and technology support), while not directly charging traditional percentage‑of‑assets advisory fees or managing individual client portfolios itself.