Kensington Financial Group, Inc.

Kensington Financial Group provides discretionary portfolio management and limited financial planning primarily to individual investors — including high-net-worth clients — and to pension and profit-sharing plans, working with more than 700 client relationships. The firm manages approximately $169.5 million in client assets and typically bundles planning with portfolio management rather than offering standalone planning engagements.

Kensington begins client relationships by developing a Financial Profile and an Investment Plan tailored to each client's circumstances and risk tolerance, then implements those plans on a discretionary basis. Portfolios are generally allocated to ETFs, common stocks and mutual funds, and the firm also uses options and other derivatives within separately managed accounts when appropriate.

Noteworthy aspects of Kensington include a relatively large number of clients per advisor, which the brochure indicates is managed through standardized onboarding and review practices, and an affiliation with an insurance-related entity whose advisors are licensed to sell insurance products. The firm discloses that affiliated advisors may earn insurance commissions (while stating they will not charge both a commission and Kensington management fee on the same pool of assets) and documents its fiduciary acknowledgements for retirement account recommendations.