Keystone Financial Advisory, LLC
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
About
Keystone Financial Advisory provides investment management and financial planning primarily to individual clients rather than institutional or pooled vehicles, offering non-discretionary advice and written financial plans across topics such as estate, tax, insurance, and retirement planning. The firm operates on a fee-only basis and does not sell commissioned insurance or annuity products.
The firm’s advisory work is client-directed: it recommends securities, prepares investment policy documentation, and conducts periodic reviews, while clients execute transactions at their chosen custodians. Analysis methods include fundamental, technical, and cyclical approaches, and plans are delivered on a defined timeline with ongoing reviews triggered by market or client changes.
What is distinctive is that, unlike most firms in the investment-manager category, Keystone focuses on individual (including non–high-net-worth) clients and uses an hourly fee model rather than a percentage-of-assets arrangement, and it does not take custody of client assets or engage third‑party money managers. The practice is a small, single-advisor operation with no external sales compensation, no soft-dollar arrangements, and a policy of clients maintaining custody and voting their own proxies.
Client services
Expertise
Demographic focus
Fee options
$180 per hour for asset management and financial planning
Fee-only: $180 per hour with an annual maximum fee of 3% of assets advised
Main office
Carmel IN
Advisors at this office
1
Most active in
Indiana
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is not active or affiliated with:
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Insurance agent
They sell insurance products and may earn commissions on those sales.
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Forms ADV
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