Keystone Private Wealth logo

Keystone Private Wealth

Updated today

Client assets under management

$751,091,545

Clients

531

46% high-net-worth

Advisors

10

of 11 employees

Firm type

Team

5-30 advisors or >$500M in AUM

Clients per advisor

53

Typical

Average account size

$1,414,485

About

Keystone Private Wealth is an SEC-registered advisory firm that serves high‑net‑worth individuals, families, trusts, estates and businesses with comprehensive investment management, financial planning, and retirement plan consulting. The firm manages discretionary and non‑discretionary accounts for a team of advisors and reports roughly $860 million in assets under management.

Keystone describes a customized, primarily long‑term investment approach using mutual funds, ETFs, individual equities, and fixed income, while retaining flexibility to use alternative investments and more active trading when client objectives warrant. The brochure also discloses that, for certain clients and strategies, the adviser may employ techniques that carry derivative‑related risks and may use borrowing/margin within separately managed accounts, and that clients can place reasonable investment restrictions on their portfolios.

The brochure highlights several practices that distinguish Keystone from many peers: it discloses paying or receiving endorsements and testimonials and describes an affiliated back‑office venture that operates the HOAinvest.com platform to refer homeowners associations to advisors, a referral/endorsement arrangement the firm details under its solicitor and endorsement disclosures. Keystone also notes advisory persons who may act in separate capacities as broker‑dealer representatives and licensed insurance producers and its institutional relationship with a major custodian that provides technology and other economic benefits, matters the firm discloses as potential conflicts and for which it describes mitigation steps.

Client services

Financial planning Portfolio management Pension consulting Selection of other advisers

Expertise

Wealth management Private / alternative investments Retirement plans for business owners (SEP, solo 401k)

Occupation focus

Founder/Business Owner Executive

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Fee options

Fixed

Fixed fees for financial planning and consulting services range from $500 to $10,000.

Percentage

up to 2.00% annually (investment advisory fees)

Commissions

Advisory Persons may receive commissions from securities and insurance sales separate and in addition to advisory fees.

Project-based

Up to $350 per hour for financial planning and consulting services.

Subscriptions

Recurring fees for financial planning and consulting services that automatically renew yearly, ranging from $500 to $10,000.

Other

Fee-only: Financial planning and consulting services offered at hourly, fixed, or recurring fee basis; hourly up to $350/hour; fixed and recurring fees range from $500 to $10,000.

Main office location

Keystone Private Wealth

73575 El Paseo, Suite 2300

Palm Desert CA 92260, United States

Number of offices

2

Most active in

Arizona · California · Colorado · Florida · Georgia · Idaho · Illinois · Louisiana · Minnesota · Nevada · Oregon · South Carolina · Texas · Utah · Virginia · Washington

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Brandon R

Series 65, Series 66

Palm Desert, CA

Keystone Private Wealth

Brandon Rosi is a financial advisor at Keystone Private Wealth in Palm Desert, CA, holding Series 65 and Series 66 licenses. He joined Keystone in 2025 and has prior experience at Desert Oasis. Outside of his advisory role, he is the owner and operator of Rosi Physiotherapy, a physical therapy and medical consultation business. Keystone Private Wealth provides discretionary investment management, financial planning, and retirement plan consulting for high-net-worth individuals, families, trusts, estates, and businesses. The firm uses a fundamental, long-term investment approach with flexibility for rebalancing and employs an internal due-diligence process to build customized portfolios.

Wealth management Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Executive
user avatar

Shattuck L

Series 66

Panama City Beach, FL

Keystone Private Wealth

Shattuck Lamm is a financial advisor with Keystone Private Wealth, holding a Series 66 designation and 25 years of industry experience. His career includes roles at Purshe Kaplan Sterling Investments and Cypress Wealth Services. Outside of advising, he owns an exotic car rental business and is involved with a software company that supports homeowners associations in California. Keystone Private Wealth provides discretionary investment management, financial planning, and retirement plan consulting for high-net-worth clients, trusts, estates, and businesses. The firm emphasizes fundamental analysis and a long-term investment approach while maintaining flexibility to adjust portfolios based on client needs and market conditions.

Wealth management Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Executive
user avatar

Robert V

Series 63, Series 66

Palm Desert, CA

Keystone Private Wealth

Robert Valenzuela is a financial advisor at Keystone Private Wealth with 11 years of industry experience. He holds Series 63 and Series 66 licenses and has previously worked at Purshe Kaplan Sterling Investments, Householder Group Estate & Retirement Specialists, LPL Financial, and Edward Jones. Keystone Private Wealth provides discretionary investment management, financial planning, and retirement plan consulting for high-net-worth individuals, families, trusts, estates, businesses, and employer-sponsored retirement plans. The firm’s investment approach emphasizes fundamental analysis and long-term orientation while allowing flexibility for rebalancing and shorter-term trades as needed.

Wealth management Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Executive
user avatar

Christopher R

CFP®, Series 66

Palm Desert, CA

Keystone Private Wealth

Christopher Rick is a CFP® with 15 years of experience in financial advisory roles. He is currently Executive Vice President and Senior Financial Advisor at Keystone Private Wealth and has held positions at firms including Purshe Kaplan Sterling Investments, Cypress Wealth Services, Fidelity, and Strategic Advisors LLC. Outside of his advisory work, he is involved with HOA Invest, a software platform that facilitates investment recommendations for homeowners associations under California law. Keystone Private Wealth provides discretionary investment management, financial planning, and retirement plan consulting for high-net-worth individuals, families, trusts, estates, businesses, and employer-sponsored retirement plans. The firm emphasizes a fundamental, long-term investment approach with flexibility for rebalancing or shorter-term trades based on client objectives and market conditions.

Wealth management Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Executive
user avatar

Mark T

Series 66

Palm Desert, CA

Keystone Private Wealth

Mark Thatcher is a financial advisor at Keystone Private Wealth with 24 years of industry experience. He holds the Series 66 designation and has worked at firms including Purshe Kaplan Sterling Investments and Cypress Wealth Services. Outside of his advisory role, he is involved as a partner in a back-office support company and serves as an advisor for HOA Invest, a software platform for homeowner association investment recommendations. Keystone Private Wealth provides discretionary investment management, financial planning, and retirement plan consulting for high-net-worth individuals, families, trusts, estates, businesses, and employer-sponsored retirement plans. The firm employs a fundamental, long-term investment approach while maintaining flexibility to adjust portfolios based on client needs and market conditions.

Wealth management Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Executive
user avatar

Timothy L

Series 66

Palm Desert, CA

Keystone Private Wealth

Timothy Luttmers is a financial advisor at Keystone Private Wealth with one year of industry experience. He holds the Series 66 designation and has prior work history with LPL Financial LLC and MUFG Union Bank. Keystone Private Wealth provides discretionary investment management, financial planning, and retirement plan consulting for high-net-worth individuals, families, trusts, estates, businesses, and employer-sponsored retirement plans. The firm uses a fundamental, long-term investment approach with flexibility for rebalancing and incorporates a range of asset types including mutual funds, ETFs, equities, fixed income, alternative investments, and digital assets.

Wealth management Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Executive
user avatar

Lisa B

Series 66

Palm Desert, CA

Keystone Private Wealth

Lisa Beaty is a financial advisor at Keystone Private Wealth with 20 years of industry experience. She holds a Series 66 designation and has worked previously at Purshe Kaplan Sterling Investments, Cypress Wealth Services, and Integrated Wealth Management. Outside of her advisory role, she is involved in financial planning and consulting through several entities, including Capital CS Group and C2 Independence, LLC, and also participates in insurance-related activities. Keystone Private Wealth provides discretionary investment management, financial planning, and retirement plan consulting to high-net-worth individuals, families, trusts, estates, businesses, and employer-sponsored retirement plans. The firm employs a fundamental, long-term investment approach with flexibility for rebalancing, building customized portfolios using a range of asset classes including mutual funds, ETFs, equities, fixed income, and select alternative investments.

Wealth management Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Executive
user avatar

John P

Series 63, Series 66

Palm Desert, CA

Keystone Private Wealth

John Polovick is a financial advisor at Keystone Private Wealth with 16 years of industry experience. He holds the Series 63 and Series 66 licenses and has previously worked at Purshe Kaplan Sterling Investments, Strategic Wealth Advisors Group, LPL Financial, and Fidelity. Outside of his advisory role, he serves as an advisor for HOA Invest, a software platform providing investment recommendations for homeowners associations under recent California laws. Keystone Private Wealth offers discretionary investment management, financial planning, and retirement plan consulting primarily for high-net-worth individuals, families, trusts, estates, businesses, and employer-sponsored retirement plans. The firm employs a fundamental and long-term investment approach, with flexibility for rebalancing and shorter-term trades as needed, and builds customized portfolios using a range of asset classes including mutual funds, ETFs, equities, fixed income, alternatives, and digital assets.

Wealth management Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Executive
user avatar

Michael M

CFP®, Series 66

Palm Desert, CA

Keystone Private Wealth

Michael Mortenson is a CFP® with 13 years of industry experience, currently serving as a financial advisor at Keystone Private Wealth. His prior experience includes roles at Purshe Kaplan Sterling Investments, Cypress Wealth Services, and World Equity Group. In addition to his advisory work, he is involved with HOA Invest, a software platform that supports investment recommendations for homeowners associations under California law. Keystone Private Wealth provides discretionary investment management, financial planning, and retirement plan consulting primarily for high-net-worth individuals, families, trusts, estates, and businesses. The firm employs a fundamentally driven, long-term investment approach while maintaining flexibility to adjust portfolios based on client needs and market conditions.

Wealth management Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Executive
user avatar

Kurt M

Series 63, Series 65

Palm Desert, CA

Keystone Private Wealth

Kurt Mortenson is a financial advisor with Keystone Private Wealth, holding Series 63 and Series 65 licenses and bringing 38 years of industry experience. His career includes roles at Cypress Wealth Services, Purshe Kaplan Sterling Investments, Praxis Wealth Management, and the City of La Quinta, CA. Outside of advising, he is a managing partner at TJR Holdings, LLC, a rental real estate business. Keystone Private Wealth provides discretionary investment management, financial planning, and retirement plan consulting for high-net-worth individuals, families, trusts, estates, businesses, and employer-sponsored retirement plans. The firm employs a fundamental, long-term investment approach with flexibility for rebalancing, building customized portfolios that may include mutual funds, ETFs, equities, fixed income, alternative investments, and digital assets.

Wealth management Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Executive
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