Kiddos Capital
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About
Kiddos Capital focuses on parents saving for college through a membership-based model, offering both financial planning and portfolio management for individual clients alongside services that leverage the community to obtain investments, insurance, and student loan arrangements. Its service menu includes ongoing and project-based financial planning, investment advisory, and facilitation of third‑party professional referrals.
The firm emphasizes customized, tax-aware portfolios and may use direct indexing with tax‑loss harvesting via a third‑party platform to tailor holdings and manage after‑tax outcomes; it also offers socially responsible screening when requested. Kiddos recommends and monitors outside managers for portions of client portfolios and conducts lender auctions on behalf of members to seek more favorable student‑loan terms.
Kiddos operates as a fee‑only adviser using a mix of fee arrangements — including fixed and hourly planning engagements alongside asset‑based portfolio management — a combination that is uncommon for advisors in its regulatory peer set. As a recently formed practice built around a community/membership approach focused on college funding, it does not serve as a private fund adviser, and its lender‑auction service and direct‑indexing tax workflows are notable differentiators compared with typical small advisory firms.
Client services
Expertise
Demographic focus
Fee options
0.75% annually
$250 per hour for Project-Based Financial Planning
Ongoing Financial Planning fees range from $30 to $60 per month
Fee-only: Ongoing Financial Planning fees range from $30 to $60 per month; Project-Based Financial Planning is offered at $250 per hour
Main office
Wilmette IL
Advisors at this office
1
Most active in
Illinois
Also doing business as
Kiddos Capital · Kiddos Capital LLC
Disclosures
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Business activities & affiliations
Is not active or affiliated with:
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Insurance agent
They sell insurance products and may earn commissions on those sales.
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Forms ADV
Advisors at this firm
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