K

Koon Financial Planning & Consulting/KFP&C

Updated today

Client assets under management

$138,732,865

Clients

153

36% high-net-worth

Advisors

2

of 2 employees

Firm type

Supported

1-4 advisors or >$200M in AUM

Clients per advisor

77

High

Average account size

$906,751

About

Koon Financial Planning & Consulting serves individuals, trusts, estates and small charitable foundations by providing comprehensive financial planning and investment management. Services include modular or full financial plans, investment supervisory services, selection and oversight of separate account managers, and implementation advice for plan recommendations.

The firm’s investment process is guided primarily by top‑down asset allocation, constructing a diversified core portfolio supplemented by opportunistic or defensive satellite positions and using a mix of fundamental analysis with technical inputs. Accounts are managed on both discretionary and non‑discretionary bases, with regular monitoring and the ability for clients to impose investment restrictions (including social preferences) that the firm seeks to accommodate while coordinating with other professional advisors.

Distinctive features include managing roughly $147 million with a two‑advisor team and a recent transition to SEC registration after growth in assets under management, an ownership succession that retained the founder’s investment oversight, and an advisory team that includes a CFP designee alongside a long‑tenured investment officer. The firm also discloses it does not accept performance fees or soft‑dollar arrangements, does not vote client proxies, and explicitly offers services to small charitable foundations and separate account manager selection, which differentiate it from many similarly sized peers.

Client services

Financial planning Portfolio management Selection of other advisers

Expertise

Charitable giving & philanthropy Cash flow / budgeting General estate planning guidance Active portfolio management Tax-loss harvesting

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Fee options

Fixed

Fixed annual fee arrangements may be negotiated based on assets, complexity, research, and other factors.

Percentage

$0 - $1 Million: 1.00% annually Over $1 Million - $2 Million: 0.90% annually Over $2 Million - $5 Million: 0.70% annually Over $5 Million - $10 Million: 0.50% annually Over $10 Million - Negotiated: Negotiated

Project-based

Hourly fees negotiated at inception of the project or consulting services.

Other

Fee-only: Hourly fees for special projects and consulting, negotiated at inception; fixed fees may also apply and are negotiated.

Main office location

Koon Financial Planning & Consulting/KFP&C

384 N Madison Ave Ste. 200

Greenwood IN 46142, United States

Number of offices

2

Most active in

Indiana

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Walter K

CFA®, Series 63

Greenwood, IN

Koon Financial Planning & Consulting/KFP&C

Walter Koon Jr. is a CFA® charterholder with 22 years of industry experience. He is currently an advisor at Koon Financial Planning & Consulting, where he has worked since 2010. Outside of his financial advisory work, he is involved in a commercial office leasing business. Koon Financial Planning & Consulting serves individuals, trusts, estates, and small charitable foundations by providing comprehensive financial planning and investment management. The firm employs a top-down asset allocation approach, combining fundamental and technical analysis, and offers both discretionary and non-discretionary account management with attention to client-imposed investment restrictions.

Charitable giving & philanthropy Cash flow / budgeting General estate planning guidance Active portfolio management Tax-loss harvesting
user avatar

Evan F

Series 65

Greenwood, IN

Koon Financial Planning & Consulting/KFP&C

Evan Fruits is a financial advisor with Koon Financial Planning & Consulting (KFP&C) in Greenwood, IN. He holds the Series 65 designation and has eight years of industry experience, including roles at Cross Financial Services and Indiana University. He has been with KFP&C since 2017. Koon Financial Planning & Consulting provides comprehensive financial planning and investment management services to individuals, trusts, estates, and small charitable foundations. The firm employs a top-down asset allocation strategy combined with diversified core portfolios and tactical satellite positions, managing approximately $147 million with a two-advisor team.

Charitable giving & philanthropy Cash flow / budgeting General estate planning guidance Active portfolio management Tax-loss harvesting
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