Kruse Asset Management, LLC
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Client AUMClient assets under management
$143,200,000
Clients
187
Advisors
3
across 2 offices
About
Kruse Asset Management provides discretionary and non‑discretionary portfolio management, financial planning and consulting to individuals, trusts, estates, family offices and select pension, foundation and corporate clients, and operates a wrap-fee advisory program alongside hourly and consulting arrangements. The firm manages assets for a modest client base with a small advisory team and delivers ongoing account reviews and reporting consistent with standard custodial platforms.
The firm’s investment process blends modern portfolio theory and asset-allocation modeling with proprietary quantitative equity models and a security‑ranking system, using third‑party data and backtesting to inform selections. It also employs technical indicators for longer‑term market‑timing adjustments, uses options and related derivatives in some strategies, and can incorporate interval funds, non‑public investments and special‑purpose pooled vehicles to provide alternative exposures.
Compared with many peers, Kruse Asset Management sponsors its own wrap program, offers optional performance‑based fee arrangements and, on a limited basis, commission‑based accounts, and has established private SPVs that may charge management and carry, effectively acting as a private‑fund vehicle manager. The firm also operates a Virtual Family Office that coordinates vetted external CPAs, tax and estate counsel (with negotiated revenue‑sharing) and periodically provides seminars and proprietary research subscriptions, arrangements that are less common among similarly sized advisors.
Client services
Expertise
Fee options
<$100,000 - $100,000: 1.75% annually (equity accounts) $100,000 - $500,000: 1.50% annually (equity accounts) $500,000 - $1,000,000: 1.25% annually on assets over $500,000 (equity accounts) $1,000,000 - $5,000,000: 1.00% annually on assets over $1,000,000 (equity accounts) >$5,000,000+: 0.80% annually on assets over $5,000,000 (equity accounts) <$100,000 - $100,000: 1.50% annually (fixed income accounts) $100,000 - $500,000: 1.25% annually (fixed income accounts) $500,000 - $1,000,000: 1.00% annually on assets over $500,000 (fixed income accounts) $1,000,000 - $5,000,000: 0.75% annually on assets over $1,000,000 (fixed income accounts) >$5,000,000+: 0.50% annually on assets over $5,000,000 (fixed income accounts)
1-2% commission on each transaction (buy and/or sell)
$350/hour (negotiable and may be waived)
30% of value-added performance quarterly for qualified clients with additional 5 bps quarterly operational fee
Subscription pricing reserved for proprietary equity research; pricing not yet implemented
Account minimum: $1,000,000 Fee-only: Financial planning fees: 0.10% - 0.50% annually on AUM depending on service level (Proactive Lite: 10-25 bps, Proactive Core: 25-50 bps, Proactive Max: tailored pricing)
Main office
See office216 S Jefferson Street, Suite 302
Chicago IL 60661-5743
Advisors at this office
2
Offices (2)
Most active in
Texas
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is active or affiliated with:
Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Is not active or affiliated with:
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Insurance agent
They sell insurance products and may earn commissions on those sales.
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
Quick links
Advisors at this firm
John B
CFA®, Series 63
Chicago, IL
Kruse Asset Management, LLC
John Brick is a CFA® charterholder with nine years of industry experience. He has worked at Kruse Asset Management since 2021 and previously held roles at Altman Advisors, Inc. and Morningstar. Based in Chicago, IL, Brick holds a Series 63 license. Kruse Asset Management provides discretionary and non-discretionary portfolio management, financial planning, and consulting services to individuals, trusts, estates, family offices, and select institutional clients. The firm combines modern portfolio theory with proprietary quantitative equity models and technical indicators, offering a range of strategies including options and alternative investments, and operates a Virtual Family Office coordinating external tax and estate counsel.
Joseph K
CFA®, Series 63, Series 65
Chicago, IL
Kruse Asset Management, LLC
Joseph Kruse is a CFA® charterholder with 24 years of industry experience. He has been with Kruse Asset Management, LLC since 2007. In addition to his advisory role, he contributes to YCharts.com by working on ranking and rating systems based on fundamental characteristics. Kruse Asset Management advises individuals, trusts, estates, family offices, charitable organizations, and business entities, offering portfolio management and financial planning services. The firm combines Modern Portfolio Theory with proprietary quantitative equity models and uses third-party tools like YCharts to construct diversified portfolios and manage risk.
Al D
Richmond, TX
Kruse Asset Management, LLC
Al Devji is an investment advisor representative at Kruse Asset Management, LLC with 32 years of industry experience. Prior to joining Kruse Asset Management in 2025, he worked at Kestra Advisory and KESTRA Investment SERVICES, LLC for nearly a decade. In addition to his advisory role, Devji owns and operates an insurance business focused on health, property, and casualty insurance. Kruse Asset Management serves individuals, trusts, estates, family offices, charitable organizations, and business entities, offering discretionary and nondiscretionary portfolio management along with comprehensive financial planning. The firm employs a blend of Modern Portfolio Theory, proprietary quantitative equity models, and third-party tools to construct and monitor diversified portfolios, incorporating technical indicators, options, and structured products in its investment approach.
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