La Jolla Asset Management, Inc.

La Jolla Asset Management is a state-registered independent investment adviser that provides discretionary portfolio management to individuals and a range of institutional clients, including pension and profit‑sharing plans, trusts, estates, charitable organizations and corporations. The firm constructs customized accounts organized broadly into income, growth & income, or appreciation strategies and typically charges fees based on a percentage of assets under management.

The firm builds individualized portfolios rather than relying on predefined model portfolios, combining fundamental and technical analysis with a macroeconomic view and a proprietary screening process that emphasizes highly liquid NYSE and NASDAQ-listed stocks. Its investment approach favors long-term, diversified holdings, generally avoiding short-term trading, derivatives and alternative investments, with regular monitoring of accounts.

Distinctive features include a two‑principal operating structure with those principals acting as the portfolio managers and a self‑supervised compliance arrangement, which is less common among very small independent advisers that are often solo practitioners. The firm is privately held with concentrated management ownership and a minority of passive outside shareholders, recently eliminated soft‑dollar arrangements in favor of directly paid third‑party research, and uses a custodial platform for trade execution and reporting.