Laguna Financial Advisory
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
About
Laguna Financial Advisory provides wealth management and comprehensive financial planning to individuals, high‑net‑worth clients, pension and profit‑sharing plans, charitable organizations, and business entities. Its services include discretionary and non‑discretionary portfolio management, customized investment models and Investment Policy Statements, plus fixed‑fee and hourly financial planning engagements and regular client communications.
The firm uses both fundamental and technical analysis to construct and monitor portfolios, typically placing accounts into predefined or custom models and rebalancing as needed rather than pursuing high‑frequency trading. Financial planning work covers tax, retirement, estate, insurance and other areas and may be used to guide portfolio selection and implementation, including referrals to third‑party managers.
Laguna is notable among peers because its associated persons are also registered representatives of Grove Point Investments and are licensed independent insurance agents, and the brochure discloses that they may receive commission‑based compensation for securities or insurance sales in addition to advisory fees. The firm also serves as a solicitor for outside managers (sharing up to 3% of management fees), charges a range of planning fees (including fixed plans up to $10,000 and hourly consulting), and operates as a small, two‑advisor practice managing roughly $93.5 million for about 265 clients.
Client services
Expertise
Fee options
Fixed fees for financial planning range from $500 to $10,000 depending on complexity
Up to 1.50% annually (negotiable)
Commission-based compensation for sale of securities and insurance products for non-AUM clients
$300 per hour for IA representative consulting; $75 per hour for clerical work
Account minimum: $250,000 (may be waived)
Main office
23101 Moulton Parkway, Suite 108
Laguna Hills CA 92653-1234
Advisors at this office
2
Most active in
California
Also doing business as
Dollardoc Inc. · Laguna Financial Advisors · Laguna Financial Advisory
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is active or affiliated with:
Insurance agent
They sell insurance products and may earn commissions on those sales.
Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
Is not active or affiliated with:
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Forms ADV
Advisors at this firm
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