Bellevue, WA Office

Lake Avenue Financial provides financial planning, discretionary portfolio management, and referrals to third‑party advisers for individuals, trusts, estates, charitable organizations and brokerage customers, and also offers a subscription education and coaching product called Lake Avenue Academy with two tiers (Academy and Blueprint). The firm’s brochure also discloses a Financial Institution Consulting Services line that provides investment consulting to broker/dealers’ customers and other financial institution–related clients.

Investment advice is tailored to individual objectives and implemented through both traditional discretionary management and a web‑based program (the “Altruist Program”) that uses Lake Avenue Financial model portfolios and automated rebalancing. The firm describes a multi‑method research approach (fundamental, technical, cyclical and charting) and discloses use of a range of instruments and strategies in managed accounts, including options, structured notes, direct indexing, and the possibility of securities‑backed lines of credit (SBLOCs).

Compared with many peers, Lake Avenue documents a specific role working with broker‑dealer and financial institution clients and highlights operational arrangements tied to third‑party platforms (e.g., participation in Altruist’s Model Marketplace and related referral/match programs). The brochure also notes the firm previously referenced a wrap fee program (removed in its March 23, 2026 material changes filing) and provides detailed disclosures about the use and risks of derivatives, SBLOCs, direct indexing, and other non‑standard strategies in client accounts.