Lake Life Wealth Advisory Group

The firm provides fee-only, holistic financial planning and investment guidance to individual and family clients, offering tailored services such as cash-flow and budgeting, tax planning, retirement and estate plan reviews, and targeted engagements like a one-time Student Loan Express for borrower repayment strategies. It markets both ongoing retainer arrangements and limited project engagements to match varying client needs, including a special retainer designed for early-career professionals transitioning to more comprehensive planning.

Investment advice is delivered on a non-discretionary basis and generally follows a passive, low-cost approach that emphasizes diversification, risk management, tax-awareness, and use of no-load mutual funds, government bonds and cash-equivalents; the firm typically recommends a custodian relationship (often Vanguard) but does not require clients to use any specific custodian. Account reviews and rebalancing are provided periodically or as needed, and the adviser does not take custody of client assets.

What is distinctive about this advisory practice is that it does not manage client assets nor charge percentage-of-assets-under-management fees—instead it relies on retainer and project fee arrangements with income- and net-worth-based components, an uncommon pricing model among independent advisory firms. The firm is a member of a fee-only planner alliance, operates under a fee-only (no commission) code, and emphasizes limited-authority execution and client approval for each trade.