Larsen Financial Management

Larsen Financial Management is a small independent investment adviser that provides discretionary asset management and financial planning to individuals, high‑net‑worth clients, pension and profit‑sharing plans, corporations, and other business entities. The firm manages roughly $1.34 million across about a dozen client accounts and also offers project- or hourly-based financial planning, pension consulting, and recommendations of third‑party money managers.

The firm applies both fundamental and technical analysis and implements long‑ and short‑term, income, and hedging strategies across equities, fixed income, mutual funds, ETFs, REITs, and options, typically under discretionary authority. Compensation is primarily percentage‑of‑AUM, but the firm also offers performance‑based allocations for qualified clients — up to 20% subject to a 5% annual hurdle and high‑water mark provisions.

What is distinctive is the combination of a performance‑allocation fee arrangement and active work with pension/profit‑sharing plans and pension consulting, which is uncommon for a solo independent adviser of this size. The brochure also discloses that certain supervised persons are licensed insurance agents and that the firm may receive fee shares from recommended third‑party managers, and it describes policies and review procedures intended to address those potential conflicts.