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Latour Asset Management LLC

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About

LaTour Asset Management, LLC provides investment advice and financial planning to individuals, high‑net‑worth clients, and corporations, and offers estate‑planning assistance. The firm does not directly manage client assets; instead it refers clients to registered third‑party money managers (TPMs) and assists with manager selection and onboarding.

After collecting client goals and risk tolerances, LaTour recommends suitable TPMs, delivers the TPMs’ disclosure materials, and monitors TPM performance and quarterly reporting on an ongoing basis; full financial plans are provided to clients who engage TPM services. LaTour does not accept discretionary trading authority or custody of client assets—implementation and trading are handled by the selected TPMs while LaTour receives referral and incentive payments from those managers.

Compared with many peers, LaTour’s brochure discloses multiple past regulatory events, including civil penalties in 2009 and 2010 for unapproved advertising and a 2021 state consent order that included a suspended $25,000 penalty, a $15,000 payment to an investor education fund, a six‑month suspension of a firm representative, and a three‑year period of heightened supervision. The firm also operates affiliated insurance businesses (owners devote substantial time to licensed insurance activities and earn commissions) and has referral/incentive arrangements and ownership ties with at least one recommended TPM, creating potential conflicts of interest the firm says it addresses through disclosure and supervision.

Client services

Financial planning Selection of other advisers

Expertise

Wealth management

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Fee options

Fixed

Estate planning services fixed fee from $200 to $2,000 based on complexity

Percentage

$0+: 1.65% annually (Custom Indexing - Strategic and Allocation Portfolios) $0+: 1.50% annually (Strategic, Tactical, Private Wealth, Allocation, and Defined Outcome Portfolios) $0+: 1.00% annually (Preservation Portfolio)

Commissions

Commissions received by firm representatives from insurance products sales

Other

Account minimum: $50,000 Minimum fee: Minimum quarterly fee of $25 for Gradient Investments, LLC accounts Fee-only: Fixed fees for financial and estate planning ranging from $200 to $2,000 depending on complexity

Main office

2627 W. Republic Road, Suite A 112

Springfield MO 65807

Advisors at this office

4

Most active in

Alaska · Arkansas · Missouri · Texas

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

James M

Series 65, Series 63

Springfield, MO

Latour Asset Management LLC

James Margraf is a financial advisor with Latour Asset Management LLC in Springfield, MO, holding Series 65 and Series 63 licenses and bringing 11 years of industry experience. He has been with LaTour Asset Management and related firms since 2016. Outside of advisory work, Margraf also acts as a licensed insurance agent involved in insurance sales. LaTour Asset Management provides investment advice and financial planning services to individuals, high-net-worth clients, and corporations, focusing on selecting and monitoring third-party money managers rather than directly managing client assets. The firm offers estate-planning assistance and full financial plans for clients who engage third-party managers.

Wealth management
user avatar

Barbara B

Series 65

Springfield, MO

Latour Asset Management LLC

Barbara Burns is a financial advisor at Latour Asset Management LLC with 11 years of industry experience. She holds a Series 65 designation and has worked at Latour Asset Management since 2015, previously at Center Street Securities and Latour Advisory Group. In addition to her advisory role, she performs administrative tasks and provides insurance sales and service through LaTour Advisory Group. Latour Asset Management serves individual and institutional clients by referring assets to third-party investment managers, offering financial planning and limited estate-planning assistance, and providing access to insurance products. The firm does not manage client assets directly but coordinates between clients and third-party managers, who handle investment execution and reporting.

Wealth management
user avatar

Joshua L

Series 65, Series 63

Springfield, MO

Latour Asset Management LLC

Joshua La Tour is a financial advisor at LaTour Asset Management LLC in Springfield, MO, with seven years of industry experience. He holds Series 65 and Series 63 licenses and has been involved with multiple related entities, including LaTour Advisory Group, Inc., where he also works as an insurance agent. His career includes roles at Center Street Securities, Inc., Simsco LLC, and various LaTour-affiliated firms. LaTour Asset Management LLC provides investment advice and financial planning to individuals, high-net-worth clients, and corporations. The firm refers clients to registered third-party money managers for asset management, assisting with manager selection, onboarding, and ongoing monitoring, while not holding discretionary trading authority or custody of client assets.

Wealth management
user avatar

Joseph L

Series 63, Series 65

Springfield, MO

Latour Asset Management LLC

Joseph Latour is a financial advisor at LaTour Asset Management LLC with 16 years of industry experience. He holds Series 63 and Series 65 licenses and has worked at several related entities since 2000, including LaTour Advisory Group, Inc. and Center Street Securities, Inc. Outside of his advisory work, he serves as treasurer on the board of Bowens Mill Christian Center. LaTour Asset Management LLC serves individual and institutional clients by referring assets to third-party investment managers rather than managing portfolios directly. The firm provides financial planning, estate-planning assistance, and access to insurance products through its principals, focusing on assessing client goals, recommending TPMs, and monitoring their performance.

Wealth management
View complete list of advisors at this firm
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