Legacy Advisory Group, Inc

Legacy Advisory Group Inc provides ongoing portfolio management and advisory services primarily to individual and high-net-worth clients as well as pension and profit-sharing plans, preparing individualized Investment Policy Statements and offering discretionary portfolio management. The firm also delivers program-based services through LPL-sponsored platforms, including Strategic Wealth Management II (a wrap-fee option), Model Wealth Portfolios, and Optimum Market Portfolios.

The firm’s investment process is model-informed and overseen by an internal investment committee and a portfolio analyst, and it draws on a variety of methods — including fundamental, quantitative, technical, and modern portfolio theory — to construct and monitor accounts. Legacy Advisory Group manages both discretionary and non-discretionary accounts, documents client risk tolerance, and may employ long- and short-term trading and margin strategies while acknowledging fiduciary duties for retirement accounts.

Noteworthy features disclosed in the brochure include acting as the sponsor/manager of its own wrap-fee program, a role that is uncommon among peers, and dual-industry affiliations: firm representatives are registered with a broker-dealer, some supervised persons are licensed insurance agents, and the firm has an affiliation with an accounting practice, all of which the firm identifies as potential conflicts of interest. The brochure also notes the firm’s custodial platform requirements and receipt of third-party transition assistance and support services tied to those custodial relationships, which can influence custody recommendations.