Lentz Advisors
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
About
Lentz Advisors is a state-registered investment adviser managing about $40.4 million for 47 client relationships with two advisors. The firm provides discretionary investment management, comprehensive financial planning (either included with managed accounts or as a standalone service), and qualified retirement plan consulting for pension and profit‑sharing plans, trusts, estates, and business entities.
The firm’s investment process emphasizes a tactical allocation strategy intended to reduce risk and seek improved performance, and it employs fundamental, technical, and cyclical analysis across portfolios. Lentz Advisors may use cash positions as hedges, recommend specific securities or sector weightings, and can allocate client assets to third‑party money managers while maintaining ongoing oversight.
Distinctive elements in the brochure point to a heavier emphasis on retirement plan and institutional work—detailed Section 3(38) and 3(21) consulting services and a stated $250,000 cumulative account guideline—rather than a typical individual or high‑net‑worth household client base. The firm’s principal also maintains insurance and broker‑dealer registrations and discloses the related potential conflicts when insurance products or commissionable securities are recommended.
Client services
Expertise
Fee options
Fixed fee for standalone financial planning services ranging from $1,500 to $5,000 per plan.
$0 - $1,000,000: 1.00% annually $1,000,001 - $2,000,000: 0.90% annually $2,000,001 - $3,000,000: 0.80% annually $3,000,001 - $4,000,000: 0.70% annually $4,000,001 - $5,000,000: 0.60% annually $5,000,001 - $7,500,000: 0.50% annually $7,500,001 - $10,000,000: 0.45% annually $10,000,001+: Negotiable
Separate commissions for insurance products and securities transactions via registered representative activities.
Account minimum: $250,000
Main office
5110 SW 91st Drive, Suite A
Gainesville FL 32608
Advisors at this office
2
Most active in
Florida · Texas
Also doing business as
Lentz Advisors · Lentz Advisors, LLC · Lentz Wealth Advisors · Lentz Wealth Advisors, LLC
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is not active or affiliated with:
-
Insurance agent
They sell insurance products and may earn commissions on those sales.
-
Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
-
Bank
They're affiliated with a bank that may offer its own financial products and services.
-
Trust company
They provide trust and estate administration services, typically for separate fees.
-
Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
-
Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
-
Lawyer
They provide legal services, typically billed separately.
-
Real estate agent
They facilitate real estate transactions and may earn commissions.
-
Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Forms ADV
Quick links
Advisors at this firm
Franklin L
Series 65
Gainesville, FL
Lentz Advisors
Franklin Lentz III is a financial advisor at Lentz Advisors in Gainesville, FL, holding a Series 65 designation with one year of industry experience. His prior roles include positions at J.W. Cole Financial, Inc., Lentz Wealth Advisors, LLC, and Lentz Networks, LLC, where he serves as president of an IT and software sales and support business. Lentz Advisors provides fee-based investment management and qualified retirement plan consulting primarily to institutional clients such as plan sponsors, pension and profit-sharing plans, and trusts, while also offering standalone financial planning to individuals. The firm employs a tactical allocation strategy using fundamental, technical, and cyclical analysis across a diverse range of investment instruments and offers specialized retirement plan services including acting as a Section 3(38) fiduciary.
Franklin L
Series 63, Series 65
Gainesville, FL
Lentz Advisors
Franklin Lentz Jr. is a financial advisor with Lentz Advisors in Gainesville, FL. He holds Series 63 and Series 65 designations and has 39 years of industry experience. His prior roles include positions at Raymond James Financial Services and Lentz Dodd Financial Group. Outside of advisory work, he is also an independent insurance producer and serves as president and managing member of related business entities. Lentz Advisors is a state-registered investment adviser managing approximately $40.4 million across 47 client relationships. The firm offers discretionary investment management, financial planning, and qualified retirement plan consulting, with a focus on tactical asset allocation and comprehensive institutional retirement plan services.
Not sure where to start?
We'll help you think it through—whether you ultimately need an advisor or not. Warmer helps you compare advisors clearly, so you can choose with confidence.
For advisor listings, we rely on sources including public filings and data provided by advisors, and we cannot guarantee that all information is current or accurate. Advisors are independent and may not have reviewed or updated this information. Please review an advisor’s Form ADV and do your own diligence before deciding whether to work with them.
Advisor matching and introductions are provided by FinanceHQ LLC (“FHQ”), a wholly-owned subsidiary of Warmer and an SEC-registered investment advisor. We receive compensation from certain participating advisors for introductions or referrals. This creates a conflict of interest because we have an incentive to recommend advisors who compensate us, including those who pay us more. You pay no fee to use our matching service, and advisor fees are not increased because of a referral or introduction. We do not review the ongoing performance of advisors, manage or hold assets, guarantee performance, or provide advice about specific investments.
By using our service, you agree to our Terms of Service and Advisory Agreement, and acknowledge our Privacy Policy. Please review FHQ’s ADV Part 2A and Form CRS. Logos provided by Logo.dev
© 2026 Warmer Holdings Inc. (“Warmer”)