Leonard Advisory Group LLC
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
About
Leonard Advisory Group provides ongoing portfolio management and financial planning to individuals, high‑net‑worth households, and business or corporate clients, and also accepts investment entity clients — a client type that is uncommon among comparable small advisers. The firm typically charges percentage‑of‑assets fees for ongoing portfolio management and creates a written Investment Policy Statement for each client to document goals, risk tolerance and constraints.
The firm’s investment process emphasizes long‑term trading guided by fundamental analysis and modern portfolio theory, with discretionary authority commonly requested for day‑to‑day trading and quarterly account reviews. Leonard AG also directs portions of client assets to third‑party investment platforms and managers (including custodial platforms noted in the brochure) and conducts due diligence and ongoing monitoring of those outside advisers.
Notable differences from many peers include an affiliation with an insurance business and supervised persons who are licensed insurance agents; the brochure discloses that these individuals may receive commissions for insurance sales and that the firm documents and discloses the resulting conflicts. The firm also recently transitioned to SEC registration, requires use of specified custodians for client accounts, and combines its advisory services with selection of third‑party manager platforms, which can result in clients paying both Leonard AG’s advisory fee and platform/manager fees.
Client services
Expertise
Occupation focus
Fee options
Fixed fees for financial planning range between $500 and $10,000.
$0 - $500,000: 1.00% $500,001 - $1,000,000: 0.95% $1,000,001 - $2,000,000: 0.85% $2,000,001 - $4,000,000: 0.75% $4,000,001 - $8,000,000: 0.60% $8,000,001 - $12,000,000: 0.55% $12,000,001+: Negotiable
Insurance product sales provide commissions but commissions are not primary compensation; advisory fees charged in addition to commissions.
Hourly fee for financial planning ranges from $200 to $500.
Main office
See office720 State St
Saint Joseph MI 49085
Advisors at this office
1
Offices (2)
Most active in
Michigan
Also doing business as
Leonard Advisory Group LLC · Leonard Advisory Group, LLC
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is active or affiliated with:
Insurance agent
They sell insurance products and may earn commissions on those sales.
Is not active or affiliated with:
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
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Advisors at this firm
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