Let Bob Advisory, LLC
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
About
Let Bob Advisory, LLC (doing business as Bob Robo Adviser) provides algorithm-driven robo-advisory portfolio management primarily through an online interface to credit unions for use by their individual members and to individual clients. The firm operates as a solo independent adviser but reports an unusually high number of client accounts for a one-advisor firm (about 249), reflecting many small or aggregated accounts administered via its credit‑union relationships.
Investment allocations are generated by automated algorithms that use client-provided inputs (age, risk tolerance, income, and current assets) and may rebalance accounts without routine human intervention; advisory personnel oversee the algorithm but generally do not perform periodic human reviews of each account. The firm’s methodology includes charting and fundamental analysis and employs both long- and short-term trading, with typical exposures through equities and ETFs that carry market, liquidity, and other standard investment risks.
Compared with most independent advisers, Bob Robo Adviser’s internet-first, business-to-business delivery to credit unions and its high client-to-advisor ratio are notable, as is its fee approach that is not based on a percentage of assets under management but on flat contractual arrangements with institutional clients. The firm also requires clients to use a specified broker‑dealer/custodian (Tradier), does not aggregate block trades for multiple clients, and does not take custody of client assets.
Client services
Expertise
Fee options
$10,000 per year per credit union
Minimum fee: $10,000 per year per credit union
Main office
Mc Calla AL
Advisors at this office
1
Most active in
Alabama
Also doing business as
Bob Robo Adviser · Let Bob Advisory, Inc · Let Bob Advisory, LLC
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is not active or affiliated with:
-
Insurance agent
They sell insurance products and may earn commissions on those sales.
-
Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
-
Bank
They're affiliated with a bank that may offer its own financial products and services.
-
Trust company
They provide trust and estate administration services, typically for separate fees.
-
Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
-
Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
-
Lawyer
They provide legal services, typically billed separately.
-
Real estate agent
They facilitate real estate transactions and may earn commissions.
-
Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Quick links
Not sure where to start?
We'll help you think it through—whether you ultimately need an advisor or not. Warmer helps you compare advisors clearly, so you can choose with confidence.
For advisor listings, we rely on sources including public filings and data provided by advisors, and we cannot guarantee that all information is current or accurate. Advisors are independent and may not have reviewed or updated this information. Please review an advisor’s Form ADV and do your own diligence before deciding whether to work with them.
Advisor matching and introductions are provided by FinanceHQ LLC (“FHQ”), a wholly-owned subsidiary of Warmer and an SEC-registered investment advisor. We receive compensation from certain participating advisors for introductions or referrals. This creates a conflict of interest because we have an incentive to recommend advisors who compensate us, including those who pay us more. You pay no fee to use our matching service, and advisor fees are not increased because of a referral or introduction. We do not review the ongoing performance of advisors, manage or hold assets, guarantee performance, or provide advice about specific investments.
By using our service, you agree to our Terms of Service and Advisory Agreement, and acknowledge our Privacy Policy. Please review FHQ’s ADV Part 2A and Form CRS. Logos provided by Logo.dev
© 2026 Warmer Holdings Inc. (“Warmer”)