LG Financial Services, LLC

LG Financial Services is a referral-focused investment advisory firm that helps clients — including individuals, trusts, businesses, nonprofits, and retirement plan trustees — identify and select third-party investment managers. The firm’s Form ADV states that it does not manage client assets directly or charge advisory fees to clients; instead, clients enter separate agreements with the third-party managers to whom LG Financial Services refers them.

The firm’s process centers on gathering information about a client’s financial situation and recommending managers that appear to match the client’s needs, with the third-party adviser retaining day-to-day investment discretion, custody, and reporting responsibilities. LG Financial Services says it conducts due diligence on prospective managers (reviewing regulatory filings and meeting with managers) and will periodically review those relationships and contact clients at least annually.

LG Financial Services is affiliated with Larson Gross, a public accounting firm, and its investment adviser representatives are primarily employed by Larson Gross, a structure the ADV highlights as a source of cross-referral activity and overlapping tax and financial-planning expertise. The firm’s public materials also include endorsements, testimonials, third‑party ratings and advertised performance results — a set of marketing practices the ADV and firm disclosures flag alongside the referral-fee model as notable features that distinguish it from many peers.