St. Petersburg, FL Office

LGG Financial provides wealth management and investment advisory services to individuals, high-net-worth individuals, trusts and estates, and retirement plans, offering discretionary portfolio management alongside financial planning and ERISA-focused retirement plan advisory. Portfolios typically use diversified mutual funds, individual bonds, ETFs and, when appropriate, individual securities or options, and the firm may allocate portions of client assets to unaffiliated independent managers.

The firm follows a primarily long-term, discretionary investment approach that uses fundamental and technical analysis to construct and monitor model portfolios and to rebalance or reallocate as client goals or market conditions change. Fees are charged as a percentage of assets under management, and LGG sponsors a wrap fee program that bundles transaction, custody and certain independent manager costs into a single asset-based fee.

LGG Financial manages approximately $564 million in discretionary assets with a small advisory staff, producing an unusually high AUM-per-advisor ratio compared with peers in its category. The firm also integrates third-party platforms (including Adhesion Wealth and custodial services at Schwab) and makes use of lending features such as a Schwab Pledged Asset Line and permitted borrowing in managed accounts, practices that are less common among similar advisory teams.