Eau Claire, WI Office

Life Wise Planning Group provides discretionary portfolio management, financial planning, and consulting to individual and high‑net‑worth clients, business entities, and qualified retirement plans. The firm also offers modular planning services—including Social Security and pension analyses, Roth conversion review, long‑term care and estate document reviews—and an optional subscription income/cash‑flow management tool.

The firm implements client strategies using fundamental, technical, and cyclical analysis, and may engage third‑party sub‑advisors to manage portions of client assets or to maintain model strategies. It also employs an actively managed tactical sector rotation approach that can include leveraged and inverse ETFs, and conducts periodic account reviews to monitor allocations and risk.

A distinctive feature disclosed in the brochure is the firm’s affiliation with an insurance business: a firm principal conducts insurance activities and offers insurance products for separate compensation, a conflict of interest that the firm discloses and addresses through policies and client disclosures. The firm also offers mutual‑fund‑based account options and uses third‑party arrangements and limited‑custody mechanisms (including standing letters of authorization) for billing and account administration.