Clearwater, FL Office

LifeMark Securities Corp. provides fee-based investment advisory services and financial planning primarily to individual investors and to sponsors of participant-directed retirement plans, offering programs such as Unified Managed Accounts (UMA), Separately Managed Accounts (SMA), Fund Strategist Portfolios (FSP), Advisor as Portfolio Manager (APM), and TAMP options. The firm’s IARs meet with clients to assess suitability and may also provide retirement-plan rollover guidance and other consulting services documented through an Investment Advisory Agreement.

The firm’s advice is suitability-driven and tailored through risk assessments, with accounts managed on a discretionary or non‑discretionary basis and periodic reviews performed by the IAR; custody is maintained with third‑party custodians and advisory fees are typically deducted from custodian accounts. LifeMark uses platform tools including trade overlays and implementation managers, and permits IAR-created sleeves within UMAs subject to firm approval and qualification requirements for participation in its APM program.

LifeMark’s status as both an SEC‑registered investment adviser and an active broker‑dealer is a notable feature that the brochure highlights, including that IARs may sell commissionable products outside of their advisory role and that advisory and commission activities are segregated; the firm discloses related conflicts of interest and compliance controls. The brochure also discloses a 2024 SEC disciplinary action related to Regulation Best Interest and describes enhanced compliance measures, and the firm’s disclosures emphasize individual and retirement-plan sponsor relationships rather than a broad focus on corporate or general business advisory services.