Albemarle, NC N Second Street Office
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Lincoln Investment
Enterprise
Firm-wide stats for Lincoln Investment
About
Lincoln Investment Planning, LLC is a large, enterprise investment advisory and broker-dealer that works with a broad client mix — individual and high‑net‑worth investors, trusts, charities and corporate and ERISA retirement plans — and maintains a long history of serving educators and participants in 403(b) and 457(b) programs. Its offerings include financial planning, advisor‑led consulting, portfolio management through advisor‑managed and firm‑managed model portfolios, access to third‑party managers, and both wrap and non‑wrap platform options.
The firm’s investment work is driven by an in‑house Investment Management & Research (IM&R) team that constructs strategic model portfolios and operates dynamic, AIM (Adaptive Intelligence Model) strategies, while also employing Sub‑Advisers and overlay/third‑party managers as needed. Many client relationships remain advisor‑led and non‑discretionary or limited‑discretionary, with advisors using Lincoln’s platform tools, model portfolios and periodic reviews to tailor allocations to client objectives; Lincoln also acts as a fiduciary when providing ERISA/retirement advice.
Compared with many peers, Lincoln discloses a number of operational arrangements that are noteworthy: it serves as the introducing broker‑dealer on Pershing’s platform, designates specific sweep products (including Dreyfus money‑market and bank deposit sweeps) that generate firm revenue, and notes instances where it is deemed to have custody and undergoes surprise exams. The firm also highlights a layered delivery model — a large network of mostly independent advisors, an active IM&R team, and explicit co‑adviser/promoter relationships with third‑party managers — and discloses related fee‑sharing and platform‑level conflicts that it addresses through disclosure and supervision.
Based on Lincoln Investment
Expertise
Based on Lincoln Investment
Occupation focus
Based on Lincoln Investment
Location
232 N Second Street
Albemarle NC 28001
Advisors at this office
3
Advisors at this office
Daniel P
Series 63, Series 65
Albemarle, NC
Lincoln Investment
Daniel Potts is a financial advisor with Lincoln Investment, holding Series 63 and Series 65 licenses and 10 years of industry experience. He previously worked at Horace Mann Companies and Horace Mann Investors, Inc. for seven years. Potts serves as a board member for Communities In School Rowan, a nonprofit focused on fundraising to support local schools. Lincoln Investment Planning, LLC is a large enterprise advisory and broker-dealer serving a diverse client base, including individual and high-net-worth investors, retirement plans, and educators. The firm offers financial planning, portfolio management, and access to third-party managers, supported by an in-house Investment Management & Research team that develops strategic model portfolios and adaptive investment strategies.
Charles R
Series 63, Series 65
Albemarle, NC
Lincoln Investment
Charles Roberts Jr. is a financial advisor at Lincoln Investment with 24 years of industry experience. He holds Series 63 and Series 65 licenses. Prior to joining Lincoln Investment in 2026, he worked at LPL Enterprise, The Prudential Insurance Company of America, Pruco Securities, Principal Securities, Roberts Financial Group, Woodbury Financial Services, and TCA Financial Group. Lincoln Investment Planning, LLC serves a diverse client base including individual and high-net-worth investors, trusts, charities, and retirement plans, with a longstanding focus on educators and 403(b) and 457(b) programs. The firm combines advisor-led consulting with a strategic investment management team that employs model portfolios and third-party managers to tailor solutions.
William R
Series 63, Series 65
Albemarle, NC
Lincoln Investment
William Robinson is a financial advisor with Lincoln Investment Planning, LLC, holding Series 63 and Series 65 licenses and bringing 33 years of industry experience. He has been with Lincoln Investment since 2005 and also has a long tenure with Zodiac Enterprises Inc. and Northwestern National Life Insurance Co. Robinson serves as chairman of the board for Chun University, an organization focused on music and religious education, and holds trustee and leadership roles in local educational and church-related institutions. Lincoln Investment Planning, LLC is an enterprise advisory and broker-dealer serving a diverse client base including individuals, high-net-worth investors, trusts, charities, and retirement plans, with a history of working with educators and 403(b) and 457(b) program participants. The firm offers financial planning, portfolio management, and access to third-party managers, supported by an in-house Investment Management & Research team that develops strategic model portfolios and adaptive investment strategies.
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