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Lionheart Financial Planning, Inc.

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Client AUM

$13,800,600

Clients

26

Advisors

1

of 1 employees

About

Lionheart Financial Planning, Inc. provides personalized, fee-only financial planning and investment management to individuals, charitable organizations, and small businesses, offering comprehensive plans, asset management agreements, and limited-scope hourly engagements. The firm does not accept commissions or sell financial products, and advice is delivered through consultation while clients maintain custody of assets (the firm may place trades under a limited power of attorney).

The firm’s documented process includes creating investment policy statements, conducting quarterly reviews, and delivering written performance reporting. Investment implementation typically follows a core‑and‑satellite approach—using passive index and ETF core holdings with selectively added active funds—and clients are consulted before trades unless broader trading authorization has been granted.

Noteworthy features include the explicit service to charitable and small business clients and the predominance of non‑discretionary management; the brochure reports approximately $10.45 million in assets under management, with roughly $10.02 million managed non‑discretionarily and about $433,000 on a discretionary basis. As a fee‑only practice serving a relatively small number of clients, the firm emphasizes written plans, IPS documentation, and periodic reporting over product sales.

Client services

Financial planning Portfolio management

Expertise

General retirement planning General tax planning College savings (529s, UTMA, etc.) Active portfolio management

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Fee options

Fixed

Financial planning fees range from $1,000 to $5,000, negotiable

Percentage

$0 - $1,000,000: 0.50% annually $1,000,001 - $10,000,000: 0.25% annually $10,000,001+: 0.15% annually

Project-based

Hourly planning services at $200 per hour

Other

Account minimum: $100,000 of assets under management Minimum fee: Minimum annual fee of $750 (negotiable) Fee-only: Fee-only financial planning and investment management, no commissions accepted

Main office

Stafford VA

Advisors at this office

1

Most active in

Maryland · Virginia

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

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