Lively Financial LLC
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
About
Lively Financial LLC provides portfolio management and financial planning to individuals (including high‑net‑worth individuals), charitable organizations, and business entities, and offers standalone financial plans in addition to planning included with ongoing management. The firm publishes a monthly free "Lively Financial Newsletter" and conducts educational seminars, which it offers free to clients and followers and may deliver as paid presentations for companies or attendees.
The firm documents client objectives in an Investment Policy Statement and generally provides non‑discretionary portfolio management—its brochure reports $0 in discretionary assets versus $1,403,507 in non‑discretionary AUM—so client approval is sought before executing trades. Lively Financial employs a broad mix of analytic approaches (charting, fundamental, quantitative, technical, and modern portfolio theory) and may use higher‑risk strategies and instruments such as options, margin, short sales, REITs, venture capital funds and private placements.
Compared with many peers, Lively Financial combines a primarily non‑discretionary practice with a formal client education program (the named newsletter and seminars) and an investment menu that includes less common vehicles like private placements and venture capital, which can entail limited liquidity and higher risk. The brochure also discloses operational choices—such as requiring custody at Altruist and not aggregating trades—that can influence trade execution and reporting.
Client services
Expertise
Fee options
Financial planning flat fees from $0 to $10,000 depending on complexity; fees negotiable
$0 - $250,000: 1.25% $250,001 - $1,000,000: 1.00% $1,000,001 - $2,000,000: 0.90% $2,000,001 - $3,000,000: 0.80% $3,000,001 - $4,000,000: 0.70% $4,000,001 - $5,000,000: 0.60% $5,000,001+: 0.50%
$0 - $400 depending on complexity and services needed; fees negotiable
Free monthly educational newsletter
Fee-only: Financial planning fees negotiable between $0 and $10,000 depending on complexity; hourly fees negotiable between $0 and $400 per hour
Main office
Newport KY
Advisors at this office
1
Most active in
Kentucky · Ohio
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is not active or affiliated with:
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Insurance agent
They sell insurance products and may earn commissions on those sales.
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Forms ADV
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