Loftin Wealth Partners logo

Loftin Wealth Partners

Updated today

Client AUM

$342,858,174

Clients

387

Advisors

6

of 6 employees

About

Loftin Wealth Partners provides investment advisory and financial planning services to individuals, charitable organizations, and corporations. The firm offers portfolio management, asset allocation, estate-planning support and financial decision-making services through both discretionary and non-discretionary managed accounts, and as of January 2026 reported approximately $344.5 million in discretionary assets for about 387 clients.

The firm tailors portfolios to each client’s objectives, time horizon and risk tolerance using a mix of asset-allocation, dollar-cost averaging, technical analysis and both long- and short-term trading approaches. LWP discloses that it may employ hedging strategies and use leverage, options or margin when appropriate and advises clients to consult tax professionals because of the potential tax implications and risks.

Distinctive features in the brochure include LWP’s participation in LPL Financial’s institutional program, receipt of practice-management and technology benefits from LPL, and a forgivable transition loan tied to maintaining custody at LPL — a disclosed conflict that could influence custodian recommendations. The firm also notes it may recommend wrap-fee programs and provides one-time or project-based financial planning engagements, while its asset base and client count suggest a materially discretionary book with above-average account sizes relative to many team firms.

Client services

Financial planning Portfolio management Educational seminars or workshops

Expertise

Active portfolio management Options & derivatives strategies

Want help finding the right advisor?

Answer a few questions to see advisors matched to you.

Fee options

Fixed

$250 to $5,000 per project for longer-term consulting projects

Percentage

$0 - $5,000,000: 1.50% $5,000,000+: 1.25%

Project-based

$250 - $500 per hour, negotiable depending on client and scope of services

Main office

6470 E Johns Crossing, Suite 230

Johns Creek GA 30097

Advisors at this office

6

Most active in

Alabama · California · Florida · Georgia · Illinois · Indiana · Louisiana · Michigan · North Carolina · Oklahoma · Pennsylvania · South Carolina · Tennessee · Texas · Virginia

Also doing business as

Ger Loftin Wealth Advisors, LLC · Loftin Wealth Partners

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

James L

CFP®, Series 63, Series 65

Johns Creek, GA

Loftin Wealth Partners

James Loftin is a CFP® professional with 26 years of industry experience. He is the principal at Loftin Wealth Partners in Johns Creek, GA, and has held roles at multiple financial and insurance firms since 2009. He serves as president of the Financial Planning Association of Georgia as of 2023. Loftin Wealth Partners is an SEC-registered investment adviser managing approximately $292 million in discretionary assets for individuals, charitable organizations, and corporations. The firm provides portfolio management and financial planning services, employing strategies that may include hedging, leverage, and options, and offers both discretionary and non-discretionary account management.

Active portfolio management Options & derivatives strategies
user avatar

Derek R

Series 65, Series 66

Johns Creek, GA

Loftin Wealth Partners

Derek Rackley is a financial advisor at Loftin Wealth Partners with Series 65 and Series 66 licenses and four years of industry experience. He previously worked at Morgan Stanley for three years and has been involved with Amrack Fitness since 2017. Outside of finance, Rackley serves as a sports media host and analyst for the Atlanta Falcons and Westwood One Sports Radio. Loftin Wealth Partners provides investment advisory and financial planning services to individuals, charitable organizations, and corporations. The firm customizes portfolios based on client objectives, employing a variety of investment strategies including asset allocation, technical analysis, and hedging.

Active portfolio management Options & derivatives strategies
user avatar

George R

Series 63, Series 65

Johns Creek, GA

Loftin Wealth Partners

George Rall Jr. is a financial advisor with Loftin Wealth Partners in Johns Creek, GA, holding Series 63 and Series 65 licenses and bringing 43 years of industry experience. He has worked at LPL Financial, GER Financial LLC, Ger Loftin Wealth Advisors, LLC, and United Planners' Financial Services. Rall provides investment advisory services through Loftin Wealth Partners, where he is actively involved. Loftin Wealth Partners offers investment advisory and financial planning services to individuals, charitable organizations, and corporations. The firm customizes portfolios based on client objectives, time horizon, and risk tolerance, employing various strategies including asset allocation, technical analysis, and both long- and short-term trading.

Active portfolio management Options & derivatives strategies
user avatar

Joshua S

Series 63, Series 65

Johns Creek, GA

Loftin Wealth Partners

Joshua Studebaker is a financial advisor at Loftin Wealth Partners with Series 63 and Series 65 licenses and three years of industry experience. His prior roles include positions at Prudential / LPL Enterprise LLC, BJM Financial, Inc., and 49 Wealth Management. Outside of advising, he is involved with Spark Collective Holdings LLC and works with Heart of Georgia Health Insurance and Virtus Accounting. Loftin Wealth Partners is an SEC-registered investment adviser serving individuals, charitable organizations, and corporations with portfolio management, financial planning, and managed account services. The firm offers both discretionary and non-discretionary management and employs strategies such as hedging, leverage, and options when appropriate.

Active portfolio management Options & derivatives strategies
user avatar

Connor W

Series 65

Johns Creek, GA

Loftin Wealth Partners

Connor Wilkins is a financial advisor at Loftin Wealth Partners in Johns Creek, GA, holding a Series 65 designation with one year of industry experience. Prior to joining Loftin Wealth Partners, he worked at River Club Golf Course and studied at the University of Georgia and the University of North Georgia. Loftin Wealth Partners is an SEC-registered investment adviser serving individuals, charitable organizations, and corporations with portfolio management, financial planning, and managed account services. The firm offers both discretionary and non-discretionary management, employing strategies such as hedging, leverage, options, and margin when appropriate, and manages approximately $292.4 million in discretionary assets for about 363 clients.

Active portfolio management Options & derivatives strategies
user avatar

David H

Series 65

Johns Creek, GA

Loftin Wealth Partners

David Harvey is a financial advisor with Loftin Wealth Partners in Johns Creek, GA, holding a Series 65 credential and six years of industry experience. He has worked at GER Loftin Wealth Advisors, LLC since 2020 and concurrently has a long-term employment history with American Airlines beginning in 1992. Loftin Wealth Partners provides investment advisory and financial planning services to individuals, charitable organizations, and corporations. The firm customizes portfolios based on clients’ objectives, time horizons, and risk tolerances, employing a range of strategies including asset allocation, dollar-cost averaging, and tactical trading approaches.

Active portfolio management Options & derivatives strategies
View complete list of advisors at this firm
Warmer team member

Not sure where to start?

We'll help you think it through—whether you ultimately need an advisor or not. Warmer helps you compare advisors clearly, so you can choose with confidence.

Find your advisor

For advisor listings, we rely on sources including public filings and data provided by advisors, and we cannot guarantee that all information is current or accurate. Advisors are independent and may not have reviewed or updated this information. Please review an advisor’s Form ADV and do your own diligence before deciding whether to work with them.

Advisor matching and introductions are provided by FinanceHQ LLC (“FHQ”), a wholly-owned subsidiary of Warmer and an SEC-registered investment advisor. We receive compensation from certain participating advisors for introductions or referrals. This creates a conflict of interest because we have an incentive to recommend advisors who compensate us, including those who pay us more. You pay no fee to use our matching service, and advisor fees are not increased because of a referral or introduction. We do not review the ongoing performance of advisors, manage or hold assets, guarantee performance, or provide advice about specific investments.

By using our service, you agree to our Terms of Service and Advisory Agreement, and acknowledge our Privacy Policy. Please review FHQ’s ADV Part 2A and Form CRS. Logos provided by Logo.dev

© 2026 Warmer Holdings Inc. (“Warmer”)