San Francisco, CA Office

Team
Updated today
LPL Enterprise logo

LPL Enterprise

Institution

Firm-wide stats for LPL Enterprise

Total advisors

3,113

Across 867 offices

Clients per advisor

33 Very Low

Avg AUM per client

$239,757 Very Low

HNW client ratio

22% Typical

About

LPL Enterprise, LLC provides investment advisory and brokerage services to a broad client base that includes individual and high‑net‑worth investors, employer-sponsored retirement plans, banks, corporate and charitable entities through a network of investment adviser representatives (IARs). Services described in the brochure include financial planning and consulting, access to third‑party asset managers and TAMPs, and participation in the Model Wealth Portfolios wrap program; LPLE also operates as a broker‑dealer and facilitates insurance product sales through affiliated entities.

Investment implementation is typically model‑driven: LPLE and its IARs use model portfolios developed by LPL’s Research Department, third‑party Portfolio Strategists, or TAMP sponsors, with discretionary authority granted for MWP and, as specified, to TAMP sponsors or subadvisors. Financial planning engagements are generally point‑in‑time and non‑discretionary, and the firm does not accept performance‑based fees.

Noteworthy differences from many peers include LPLE’s prominent role in non‑securities products and services disclosed in the brochure — affiliated trust custody and trustee services (PTC and FTC), an affiliated insurance agency that receives commissions, and participation in a collateralized lending program (LPL’s Secured Credit Account) in which LPL may act as lender. The brochure also makes clear that LPLE primarily provides access to and referrals for third‑party managers rather than operating a formal “selection of other advisers” program, and its disclosures do not include hypothetical performance presentations.

Based on LPL Enterprise

Expertise

Tax-loss harvesting

Based on LPL Enterprise

Location

50 Francisco Street, Suite 245

San Francisco CA 94133

Advisors at this office

5

Advisors at this office

user avatar

Brian B

Series 63, Series 65

San Francisco, CA

LPL Enterprise

Brian Brightbill II is a financial advisor with LPL Enterprise, holding Series 63 and Series 65 licenses and possessing 21 years of industry experience. His prior work includes roles at Prudential Insurance Company of America and Pruco Securities, LLC. He is also involved with Bridgewater Partners Insurance and Financial Services as a financial planner. LPL Enterprise provides investment advisory and brokerage services to a diverse client base that includes individuals, high-net-worth investors, retirement plans, banks, and charitable entities. The firm employs a model-driven investment approach and offers financial planning, access to third-party asset managers, and insurance products through affiliated entities.

Tax-loss harvesting
user avatar

Jim H

Series 63, Series 65

San Francisco, CA

LPL Enterprise

Jim Hing is a financial advisor with LPL Enterprise holding Series 63 and Series 65 licenses and has 22 years of industry experience. He worked at Pruco Securities, LLC for 20 years and has concurrently operated Hing Accountancy since 1994. Hing serves as a director for the Fox Family Foundation, a private foundation supporting the blind and visually impaired. LPL Enterprise provides investment advisory and brokerage services to a diverse client base, including individuals, high-net-worth investors, retirement plans, and charitable entities. The firm employs a model-driven investment approach and offers access to third-party asset managers, financial planning, and affiliated insurance and trust services.

Tax-loss harvesting
user avatar

Brian G

Series 63, Series 65

San Francisco, CA

LPL Enterprise

Brian Gazzano is a financial advisor with LPL Enterprise, holding Series 63 and Series 65 licenses and possessing 22 years of industry experience. He worked at Pruco Securities, LLC for 20 years before joining LPL Enterprise in 2024. Gazzano is also involved in owning and managing business entities related to life insurance policies and health benefits servicing. LPL Enterprise provides investment advisory and brokerage services to a diverse client base, including individual and high-net-worth investors, retirement plans, and institutional entities. The firm emphasizes model-driven investment implementation and offers access to third-party asset managers, financial planning, and insurance products through its network of investment adviser representatives.

Tax-loss harvesting
user avatar

Xiaozhou Z

Series 63, Series 65

San Francisco, CA

LPL Enterprise

Xiaozhou Zheng is a financial advisor at LPL Enterprise with seven years of industry experience. He holds the Series 63 and Series 65 designations and has previously worked at The Prudential Insurance Company of America, Pruco Securities, LLC, and Farmers Financial Solutions. Zheng has also held roles outside the traditional advisory space, including with Vorwerk LLC and as a freelancer. LPL Enterprise provides investment advisory and brokerage services to a diverse client base, including individual and high-net-worth investors, retirement plans, banks, and charitable entities. The firm’s investment approach is model-driven, utilizing portfolios developed by internal and third-party strategists, and offers services such as financial planning, access to third-party asset managers, and participation in wrap programs.

Tax-loss harvesting
user avatar

Barbara H

Series 63, Series 65

San Francisco, CA

LPL Enterprise

Barbara Heaton is a financial advisor with LPL Enterprise, holding Series 63 and 65 licenses and bringing 40 years of industry experience. She has been with LPL Enterprise since 2024 and previously worked at Prudential Insurance Company of America and Pruco Securities, LLC for nearly four decades. Outside of advisory work, she is a business owner of a sports bar in San Francisco. LPL Enterprise serves a broad client base, including individual and high-net-worth investors, retirement plans, and corporate and charitable entities. The firm employs a model-driven investment approach and offers services such as financial planning, access to third-party asset managers, and participation in wrap programs.

Tax-loss harvesting
View complete list of advisors at this office
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