Bluffton, SC Office
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LPL Financial
Institution
Firm-wide stats for LPL Financial
About
LPL Financial is a national broker‑dealer and SEC‑registered investment adviser that delivers advisory and brokerage services through a network of investment adviser representatives to individuals, retirement plan participants, banks, trust companies and other institutions. Its offerings include financial planning, wrap and model portfolio programs, third‑party asset management (TAMP) access, participant‑level retirement advice (IPA and OPA), and institutional platforms such as the Bank Wealth Program.
Advice and account management are provided primarily by IARs who may implement LPL Research model portfolios, third‑party subadvisors, or customized strategies on either a discretionary or non‑discretionary basis, with options spanning strategic and tactical allocations, direct indexing and alternative exposures. The brochure notes LPL’s use of machine‑learning and other advisor‑facing tools for operational and research support while stating those systems are not used to make investment decisions for clients.
What distinguishes LPL from many peers is the scale and breadth of its non‑advisory financial activities alongside its advisory platform—an affiliated insurance agency, a firm‑offered Secured Credit Account and credit‑card arrangements, and various recordkeeping and bank partnerships—combined with oversight of over $819 billion in discretionary assets and more than 22,800 advisors. The firm’s brochure also discloses multiple regulatory enforcement matters and indicates it does not advertise hypothetical performance in its materials.
Based on LPL Financial
Expertise
Based on LPL Financial
Location
Bluffton SC
Advisors at this office
6
Advisors at this office
Alan M
CFP®, Series 63, Series 65
Bluffton, SC
LPL Financial
Alan Mooneyham is a CFP® professional with 39 years of industry experience. He has worked at LPL Financial since 2021 and previously spent over three decades with Jackson National Life and Waddell & Reed, INC. Outside of his financial advisory roles, he served as a non-variable insurance agent with Jackson National Life. LPL Financial is a national broker-dealer and SEC-registered investment adviser serving individuals, retirement plans, banks, trust companies, and institutions. The firm offers financial planning, model portfolio programs, third-party asset management, and institutional platforms, with advisory services delivered through a large network of investment adviser representatives.
Michael B
CFP®, Series 63
Bluffton, SC
LPL Financial
Michael Botwinick is a CFP® professional with 44 years of industry experience, currently affiliated with LPL Financial since 1998. He is based in Bluffton, SC, and has experience selling fixed whole life and group health insurance. Outside of his advisory role, he is a co-owner of Black Sheep Aviation, LLC, which holds an aircraft. LPL Financial is a national broker-dealer and SEC-registered investment adviser serving individuals, retirement plan participants, banks, trust companies, and institutions. The firm offers a range of advisory services including financial planning and access to model portfolios, employing various investment strategies supported by proprietary research and technology tools.
Servando L
Series 63, Series 65
Bluffton, SC
LPL Financial
Servando Llanio Sr. is a financial advisor with LPL Financial, holding Series 63 and Series 65 credentials and bringing 39 years of industry experience. He has been with LPL Financial since 2018 and has a long tenure at Invest Financial Corporation dating back to 2007. LPL Financial is a national broker-dealer and SEC-registered investment adviser that provides advisory and brokerage services to individuals, retirement plan participants, banks, trust companies, and institutions. The firm offers a range of financial planning and investment management solutions, utilizing various model portfolios and strategies, supported by advanced operational and research tools.
William M
Series 63, Series 65
Bluffton, SC
LPL Financial
William Mercer is a financial advisor with LPL Financial based in Bluffton, SC. He holds Series 63 and Series 65 licenses and has 44 years of industry experience, including 34 years at THE O.N. Equity Sales Company and over three decades operating his own firm, William M Mercer and Associates. In addition to his advisory work, he owns a separate business entity unrelated to investments. LPL Financial is a national broker-dealer and SEC-registered investment adviser serving individuals, retirement plan participants, banks, trust companies, and institutions. The firm offers a range of advisory and brokerage services, including financial planning and access to model portfolios and third-party asset management, supported by a large network of investment adviser representatives.
Sean L
Series 66
Bluffton, SC
LPL Financial
Sean Lavelle is a financial advisor with LPL Financial and holds a Series 66 designation. He has 10 years of industry experience, including a decade at Edward Jones before joining LPL Financial and NewEdge Advisors in 2025. He provides investment advisory services through NewEdge Advisors, an independent registered investment advisor firm. LPL Financial is a national broker-dealer and SEC-registered investment adviser serving individuals, retirement plan participants, banks, trust companies, and other institutions. The firm offers a range of advisory and brokerage services including financial planning, model portfolios, third-party asset management, and institutional platforms.
Jodi M
Series 63
Bluffton, SC
LPL Financial
Jodi Mccloskey is a financial advisor with LPL Financial, holding the Series 63 designation and bringing 26 years of industry experience. She previously worked at Wells Fargo Clearing and Wells Fargo Advisors LLC, serving a total of 11 years before joining LPL Financial in 2023. LPL Financial is a national broker-dealer and SEC-registered investment adviser that offers advisory and brokerage services to individuals, retirement plan participants, banks, trust companies, and institutions. The firm provides a range of financial planning and investment management solutions, utilizing both proprietary model portfolios and third-party strategies.
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