Florham Park, NJ 30 Columbia Turnpike Office

Team
Updated today
LPL Financial logo

LPL Financial

Institution

Firm-wide stats for LPL Financial

Total advisors

22,923

Across 10,502 offices

Clients per advisor

86 Typical

Avg AUM per client

$399,489 Typical

HNW client ratio

34% Very High

About

LPL Financial is a national broker‑dealer and SEC‑registered investment adviser that delivers advisory and brokerage services through a network of investment adviser representatives to individuals, retirement plan participants, banks, trust companies and other institutions. Its offerings include financial planning, wrap and model portfolio programs, third‑party asset management (TAMP) access, participant‑level retirement advice (IPA and OPA), and institutional platforms such as the Bank Wealth Program.

Advice and account management are provided primarily by IARs who may implement LPL Research model portfolios, third‑party subadvisors, or customized strategies on either a discretionary or non‑discretionary basis, with options spanning strategic and tactical allocations, direct indexing and alternative exposures. The brochure notes LPL’s use of machine‑learning and other advisor‑facing tools for operational and research support while stating those systems are not used to make investment decisions for clients.

What distinguishes LPL from many peers is the scale and breadth of its non‑advisory financial activities alongside its advisory platform—an affiliated insurance agency, a firm‑offered Secured Credit Account and credit‑card arrangements, and various recordkeeping and bank partnerships—combined with oversight of over $819 billion in discretionary assets and more than 22,800 advisors. The firm’s brochure also discloses multiple regulatory enforcement matters and indicates it does not advertise hypothetical performance in its materials.

Based on LPL Financial

Expertise

Wealth management Retirement income strategy College savings (529s, UTMA, etc.) Tax-loss harvesting Annuities

Based on LPL Financial

Occupation focus

Retired Founder/Business Owner Executive

Based on LPL Financial

Location

30 Columbia Turnpike Ste 101

Florham Park NJ 07932

Advisors at this office

4

Advisors at this office

user avatar

Alan B

Series 63, Series 65

Florham Park, NJ

LPL Financial

Alan Becker is a financial advisor with LPL Financial, holding Series 63 and Series 65 licenses and bringing 34 years of industry experience. He previously worked at Wells Fargo Clearing for 10 years and had a brief tenure at Summit Asset Management. Becker is also involved with Life Policy Pros, Inc., an investment-related business focused on non-variable insurance. LPL Financial is a national broker-dealer and SEC-registered investment adviser serving individuals, retirement plan participants, banks, trust companies, and other institutions. The firm offers a broad range of advisory and brokerage services supported by a network of investment adviser representatives, with a focus on customizable portfolio strategies and comprehensive financial planning.

Wealth management Retirement income strategy College savings (529s, UTMA, etc.) Tax-loss harvesting Annuities Retired Founder/Business Owner Executive
user avatar

Ryan B

Series 63, Series 66

Florham Park, NJ

LPL Financial

Ryan Becker is a financial advisor with LPL Financial in Florham Park, NJ, holding Series 63 and Series 66 licenses and four years of industry experience. He has worked at LPL Financial since 2021 and previously at Mass Mutual and Summit Asset Management. Becker attended James Madison University and has held diverse roles including positions outside finance such as with ProMethod Sport and Fitness and the Morris Plains School District. LPL Financial is a national broker-dealer and SEC-registered investment adviser serving individuals, retirement plans, banks, trust companies, and institutions. The firm offers a broad range of advisory and brokerage services, utilizing model portfolios, third-party subadvisors, and customized strategies, supported by advanced research and operational tools.

Wealth management Retirement income strategy College savings (529s, UTMA, etc.) Tax-loss harvesting Annuities Retired Founder/Business Owner Executive
user avatar

Douglas C

Series 63

Florham Park, NJ

LPL Financial

Douglas Chapman is a financial advisor with LPL Financial based in Florham Park, NJ, holding a Series 63 designation and over 34 years of industry experience. His prior roles include positions at Cetera, Allied Wealth Partners, and Securian Financial Services. He is also involved with Tax Planning Group, LLC, providing tax preparation and bookkeeping services. LPL Financial is a national broker-dealer and SEC-registered investment adviser serving individuals, retirement plan participants, banks, trust companies, and institutions. The firm offers a range of advisory and brokerage services, including financial planning, model portfolio programs, third-party asset management, and institutional platforms, with investment strategies supported by research and advisor-facing technology.

Wealth management Retirement income strategy College savings (529s, UTMA, etc.) Tax-loss harvesting Annuities Retired Founder/Business Owner Executive
user avatar

Vincent P

CFP®, Series 63, Series 65

Florham Park, NJ

LPL Financial

Vincent Pallitto Jr. is a CFP® professional with 27 years of experience, currently with LPL Financial in Florham Park, NJ. He has worked at LPL Financial since 2000 and has held roles at Summit Asset Management, Inc. and Magone & Company, P.C. He also operates a CPA firm focused on tax preparation and accounting. LPL Financial is a national broker-dealer and SEC-registered investment adviser that provides advisory and brokerage services to individuals, retirement plan participants, banks, trust companies, and other institutions through a large network of investment adviser representatives. The firm offers a range of financial planning and asset management solutions and supports advisors with proprietary research and technology tools.

Wealth management Retirement income strategy College savings (529s, UTMA, etc.) Tax-loss harvesting Annuities Retired Founder/Business Owner Executive
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