Great Falls, MT Central Ave Office

Team
Updated today
LPL Financial logo

LPL Financial

Institution

Firm-wide stats for LPL Financial

Total advisors

22,823

Across 10,503 offices

Clients per advisor

86 Typical

Avg AUM per client

$399,489 Typical

HNW client ratio

34% Very High

About

LPL Financial is a national broker‑dealer and SEC‑registered investment adviser that delivers advisory and brokerage services through a network of investment adviser representatives to individuals, retirement plan participants, banks, trust companies and other institutions. Its offerings include financial planning, wrap and model portfolio programs, third‑party asset management (TAMP) access, participant‑level retirement advice (IPA and OPA), and institutional platforms such as the Bank Wealth Program.

Advice and account management are provided primarily by IARs who may implement LPL Research model portfolios, third‑party subadvisors, or customized strategies on either a discretionary or non‑discretionary basis, with options spanning strategic and tactical allocations, direct indexing and alternative exposures. The brochure notes LPL’s use of machine‑learning and other advisor‑facing tools for operational and research support while stating those systems are not used to make investment decisions for clients.

What distinguishes LPL from many peers is the scale and breadth of its non‑advisory financial activities alongside its advisory platform—an affiliated insurance agency, a firm‑offered Secured Credit Account and credit‑card arrangements, and various recordkeeping and bank partnerships—combined with oversight of over $819 billion in discretionary assets and more than 22,800 advisors. The firm’s brochure also discloses multiple regulatory enforcement matters and indicates it does not advertise hypothetical performance in its materials.

Based on LPL Financial

Expertise

Wealth management Retirement income strategy College savings (529s, UTMA, etc.) Tax-loss harvesting Annuities

Based on LPL Financial

Occupation focus

Retired Founder/Business Owner Executive

Based on LPL Financial

Location

300 Central Ave, Ste 400

Great Falls MT 59401

Advisors at this office

5

Advisors at this office

user avatar

Diana W

Series 66

Great Falls, MT

LPL Financial

Diana Whitaker is a financial advisor with LPL Financial in Great Falls, Montana, holding a Series 66 designation and totaling 23 years of industry experience. Her prior roles include positions at Sarah Benton, Candra Oakes-Niswanger, and Waddell & Reed, among others. She is involved in non-variable insurance activities alongside her advisory work. LPL Financial is a national broker-dealer and SEC-registered investment adviser serving individuals, retirement plan participants, banks, trust companies, and other institutions. The firm offers a range of advisory and brokerage services, including financial planning, model portfolio programs, and institutional platforms, supported by a network of over 22,800 advisors.

Wealth management Retirement income strategy College savings (529s, UTMA, etc.) Tax-loss harvesting Annuities Retired Founder/Business Owner Executive
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Brenda W

Series 63, Series 65

Great Falls, MT

LPL Financial

Brenda Way Rubino is a financial advisor with LPL Financial in Great Falls, MT, holding Series 63 and Series 65 licenses and 23 years of industry experience. Her prior roles include positions at SuperTeam LLC, High Plains Team, LLC, and Waddell & Reed, Inc. She is involved with Associates of Clifton Park in an investment-related capacity. LPL Financial is a national broker-dealer and SEC-registered investment adviser serving individuals, retirement plans, banks, trust companies, and institutions through a broad platform of advisory and brokerage services.

Wealth management Retirement income strategy College savings (529s, UTMA, etc.) Tax-loss harvesting Annuities Retired Founder/Business Owner Executive
user avatar

Benjamin K

Series 66

Great Falls, MT

LPL Financial

Benjamin Kaul is an advisor with LPL Financial, holding a Series 66 designation and based in Great Falls, MT. He has been working with LPL Financial since 2022, with prior experience at firms including Super Team, DMW of the Falls LLC, and Front Range Financial Advisors. He previously held roles outside the financial industry at Meadowlark Country Club and Scheels, and has teaching experience at the University of Providence and Charles M Russel High School. LPL Financial is a national broker-dealer and SEC-registered investment adviser serving individuals, retirement plan participants, banks, trust companies, and other institutions. The firm offers a range of advisory and brokerage services, including financial planning, model portfolio programs, third-party asset management, and institutional platforms.

Wealth management Retirement income strategy College savings (529s, UTMA, etc.) Tax-loss harvesting Annuities Retired Founder/Business Owner Executive
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Rowena M

Series 66

Great Falls, MT

LPL Financial

Rowena Milton is a Series 66-credentialed financial advisor with nine years of industry experience, currently practicing at LPL Financial in Great Falls, MT since 2021. She has prior experience with Waddell & Reed, Inc. and has been involved in several other financial-related roles since 2017. Outside of her advisory work, Milton coaches youth basketball for the Great Falls Blazers and provides bookkeeping support for a family transportation business. LPL Financial is a national broker-dealer and SEC-registered investment adviser serving individuals, retirement plan participants, banks, trust companies, and institutions. The firm offers a range of advisory and brokerage services, including financial planning and access to third-party asset management, utilizing both discretionary and non-discretionary investment strategies supported by research and technology tools.

Wealth management Retirement income strategy College savings (529s, UTMA, etc.) Tax-loss harvesting Annuities Retired Founder/Business Owner Executive
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Joshua G

Series 66

Great Falls, MT

LPL Financial

Joshua Granger is a financial advisor with LPL Financial holding a Series 66 designation and 12 years of industry experience. His prior work includes roles at Waddell & Reed, Super Team LLC, and Front Range Group LLC. He has been involved in community organizations such as Special Olympics Montana and the Great Falls Chamber of Commerce. LPL Financial is a national broker-dealer and SEC-registered investment adviser serving individuals, retirement plans, banks, trust companies, and institutions. The firm offers a variety of advisory services and platforms, combining a broad array of financial activities with oversight of substantial discretionary assets.

Wealth management Retirement income strategy College savings (529s, UTMA, etc.) Tax-loss harvesting Annuities Retired Founder/Business Owner Executive
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