Madison, WI Landmark Pl Office

Team
Updated today
LPL Financial logo

LPL Financial

Institution

Firm-wide stats for LPL Financial

Total advisors

22,761

Across 10,463 offices

Clients per advisor

86 Typical

Avg AUM per client

$399,489 Typical

HNW client ratio

34% Very High

About

LPL Financial is an SEC‑registered investment adviser and broker‑dealer that serves individuals (including high‑net‑worth and non‑HNW clients), retirement plans and plan participants, banks, credit unions, corporations, and charitable organizations through a national network of investment adviser representatives (IARs). The firm offers financial planning, a variety of advisory programs (wrap, model and TAMP offerings), retirement plan consulting, 529 account management, and brokerage services, with program descriptions and client agreements provided through the IARs.

The firm provides both discretionary and non‑discretionary management across its programs and makes available model portfolios and research from LPL Research, third‑party subadvisors, and TAMP sponsors; LPL Research describes strategic (three‑ to five‑year) and tactical model approaches and supports diversified and alternative strategies. LPL also offers overlay portfolio management, direct indexing options, the Bank Wealth Program for institutional clients, and participant advice programs (IPA/OPA), and discloses use of technologies such as machine learning along with broad risk disclosures for many security types.

Compared with many peers, LPL’s brochure documents a substantial scope of non‑advisory product activity—an affiliated insurance agency (LPLIA) and continued insurance product sales by IARs, a collateralized lending program including LPL’s Secured Credit Account, and a credit‑card offering through a partner bank—alongside its advisory businesses. The brochure also discloses that LPL advertises performance results but does not present hypothetical performance, and it includes a summary of recent regulatory enforcement matters and remedial undertakings.

Based on LPL Financial

Expertise

College savings (529s, UTMA, etc.)

Based on LPL Financial

Location

2909 Landmark Pl Ste 110

Madison WI 53713

Advisors at this office

4

Advisors at this office

user avatar

Ryan B

Series 66

Madison, WI

LPL Financial

Ryan Bell is a financial advisor with LPL Financial in Madison, WI, holding a Series 66 credential and nine years of industry experience. His prior roles include positions at NEXT Financial Group, Transamerica Financial Advisors, Merrill Lynch, and Bank of America. Bell is also involved with the Rural Bible Crusade of Wisconsin. LPL Financial is an SEC-registered investment adviser and broker-dealer serving individuals, retirement plans, banks, corporations, and charitable organizations nationwide. The firm offers a range of advisory programs, financial planning, and retirement consulting, providing both discretionary and non-discretionary management supported by research and model portfolios.

College savings (529s, UTMA, etc.)
user avatar

George H

Series 63, Series 65

Madison, WI

LPL Financial

George Heathcote is a financial advisor at LPL Financial with 18 years of industry experience. He holds Series 63 and Series 65 credentials. His prior experience includes roles at NEXT Financial Group, National Social Security Association, The Krause Agency, and Transamerica Financial Advisors, among others. Outside of financial advising, Heathcote is involved in operating Ridgeline Lodge and RV Seasonal Storage, LLC. LPL Financial is an SEC-registered investment adviser and broker-dealer serving individuals, retirement plans, financial institutions, and charitable organizations nationwide. The firm offers a range of advisory programs, retirement plan consulting, and brokerage services, supported by model portfolios, research, and technology-driven investment strategies.

College savings (529s, UTMA, etc.)
user avatar

James D

Series 63, Series 65

Madison, WI

LPL Financial

James Delaney is a financial advisor with LPL Financial in Madison, WI, holding Series 63 and Series 65 licenses and with seven years of industry experience. His prior roles include positions at Next Financial Group, Transamerica Financial Advisor, and World Financial Group. Outside of finance, he is the owner of Delaney Charcoal Steaks, Inc., a business he has operated since 2012. LPL Financial is a national SEC-registered investment adviser and broker-dealer serving individuals, retirement plans, institutions, and charitable organizations through a broad network of investment adviser representatives. The firm offers a range of financial planning and advisory programs, including discretionary and non-discretionary management, model portfolios, and retirement plan consulting.

College savings (529s, UTMA, etc.)
user avatar

Howard R

Series 63, Series 65

Madison, WI

LPL Financial

Howard Riemann is a financial advisor with LPL Financial based in Madison, WI, holding Series 63 and Series 65 designations and two years of industry experience. His prior roles include positions at Osaic Wealth, Principal Life Insurance Company, and Ameriprise. He is also involved in financial planning through his own business, Poker Financial Group, and works as an insurance agent with Futurity First Insurance Group. LPL Financial is an SEC-registered investment adviser and broker-dealer serving a broad client base including individuals, retirement plans, banks, and charitable organizations. The firm offers a range of advisory programs and brokerage services supported by research and technology-based strategies.

College savings (529s, UTMA, etc.)
View complete list of advisors at this office
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