New Berlin, WI S. Moorland Road 3rd Office
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LPL Financial
Institution
Firm-wide stats for LPL Financial
About
LPL Financial is a national broker‑dealer and SEC‑registered investment adviser that delivers advisory and brokerage services through a network of investment adviser representatives to individuals, retirement plan participants, banks, trust companies and other institutions. Its offerings include financial planning, wrap and model portfolio programs, third‑party asset management (TAMP) access, participant‑level retirement advice (IPA and OPA), and institutional platforms such as the Bank Wealth Program.
Advice and account management are provided primarily by IARs who may implement LPL Research model portfolios, third‑party subadvisors, or customized strategies on either a discretionary or non‑discretionary basis, with options spanning strategic and tactical allocations, direct indexing and alternative exposures. The brochure notes LPL’s use of machine‑learning and other advisor‑facing tools for operational and research support while stating those systems are not used to make investment decisions for clients.
What distinguishes LPL from many peers is the scale and breadth of its non‑advisory financial activities alongside its advisory platform—an affiliated insurance agency, a firm‑offered Secured Credit Account and credit‑card arrangements, and various recordkeeping and bank partnerships—combined with oversight of over $819 billion in discretionary assets and more than 22,800 advisors. The firm’s brochure also discloses multiple regulatory enforcement matters and indicates it does not advertise hypothetical performance in its materials.
Based on LPL Financial
Expertise
Based on LPL Financial
Location
2775 S. Moorland Road 3rd Fl
New Berlin WI 53151
Advisors at this office
4
Advisors at this office
Trent S
Series 66
New Berlin, WI
LPL Financial
Trent Santos is a financial advisor with LPL Financial based in New Berlin, WI, holding a Series 66 designation and 18 years of industry experience. He has worked at Landmark Credit Union and LPL Financial since 2011, with previous experience at PNC Wealth Management and RBC Capital Markets. Santos's role at Landmark Investment Center is connected to his employment at Landmark Credit Union. LPL Financial is a national broker-dealer and SEC-registered investment adviser that serves individuals, retirement plan participants, banks, trust companies, and other institutions. The firm offers a range of advisory and brokerage services, employing model portfolios, third-party subadvisors, and customized strategies, supported by extensive operational tools and a broad scale of financial products and partnerships.
Erik P
Series 63, Series 66
New Berlin, WI
LPL Financial
Erik Pinter is a financial advisor with LPL Financial in New Berlin, WI, holding Series 63 and Series 66 credentials and bringing 27 years of industry experience. He has worked at LPL Financial since 2011 and previously spent 25 years with Anchor Bank. LPL Financial is a national broker-dealer and SEC-registered investment adviser that serves individuals, retirement plan participants, banks, trust companies, and other institutions. The firm offers financial planning, model portfolio programs, third-party asset management, and institutional platforms, supporting over 22,800 advisors with a range of advisory and brokerage services.
James L
Series 63, Series 65
New Berlin, WI
LPL Financial
James Longe is a financial advisor with LPL Financial in New Berlin, WI, holding Series 63 and Series 65 licenses and bringing 40 years of industry experience. His prior roles include positions at J.P. Morgan Securities, Chase Investment Services Corp., and M&I Financial Advisors. LPL Financial is a national broker-dealer and SEC-registered investment adviser serving individuals, retirement plans, banks, trust companies, and institutions. The firm offers a range of advisory and brokerage services, including financial planning, model portfolio programs, and institutional platforms, supported by a large network of advisors and extensive operational resources.
Keith B
Series 63, Series 65, Series 66
New Berlin, WI
LPL Financial
Keith Brofsky is a financial advisor with LPL Financial, holding Series 63, 65, and 66 licenses and possessing 23 years of industry experience. He has worked at LPL Financial since 2012 and was previously with FSC Securities Corporation from 2008 to 2011. Outside of advisory work, he is involved in a website building company and performs research duties related to investment, audit, and treasury functions at Landmark Credit Union. LPL Financial is a national broker-dealer and SEC-registered investment adviser serving individuals, retirement plan participants, banks, trust companies, and institutions. The firm offers a range of advisory and brokerage services including financial planning, model portfolio programs, and institutional platforms, utilizing both proprietary research and third-party strategies.
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