Rockford, IL N McFarland Road Office
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LPL Financial
Institution
Firm-wide stats for LPL Financial
About
LPL Financial is a national broker‑dealer and SEC‑registered investment adviser that delivers advisory and brokerage services through a network of investment adviser representatives to individuals, retirement plan participants, banks, trust companies and other institutions. Its offerings include financial planning, wrap and model portfolio programs, third‑party asset management (TAMP) access, participant‑level retirement advice (IPA and OPA), and institutional platforms such as the Bank Wealth Program.
Advice and account management are provided primarily by IARs who may implement LPL Research model portfolios, third‑party subadvisors, or customized strategies on either a discretionary or non‑discretionary basis, with options spanning strategic and tactical allocations, direct indexing and alternative exposures. The brochure notes LPL’s use of machine‑learning and other advisor‑facing tools for operational and research support while stating those systems are not used to make investment decisions for clients.
What distinguishes LPL from many peers is the scale and breadth of its non‑advisory financial activities alongside its advisory platform—an affiliated insurance agency, a firm‑offered Secured Credit Account and credit‑card arrangements, and various recordkeeping and bank partnerships—combined with oversight of over $819 billion in discretionary assets and more than 22,800 advisors. The firm’s brochure also discloses multiple regulatory enforcement matters and indicates it does not advertise hypothetical performance in its materials.
Based on LPL Financial
Expertise
Based on LPL Financial
Location
3202 N McFarland Road
Rockford IL 61114
Advisors at this office
4
Advisors at this office
Vinay P
Series 63, Series 65
Rockford, IL
LPL Financial
Vinay Phommachanh is a financial advisor with LPL Financial in Rockford, IL, holding Series 63 and Series 65 credentials and 25 years of industry experience. He has worked with Amcore Investment Services since 2007 and joined LPL Financial in 2021. Outside of advisory services, he owns Bamboo Enterprises, Inc., an investment-related business. LPL Financial is a national broker-dealer and SEC-registered investment adviser serving individuals, retirement plans, banks, trust companies, and institutions. The firm offers a range of advisory and brokerage services, including financial planning, model portfolio programs, third-party asset management, and institutional platforms.
Julie S
Series 66
Rockford, IL
LPL Financial
Julie Sandberg is a financial advisor at LPL Financial with a Series 66 designation and one year of industry experience. Her prior roles include positions at BMO Bank, FNIC, Monarch Solutions, Inc., and Arthur J. Gallagher. LPL Financial is a national broker-dealer and SEC-registered investment adviser providing advisory and brokerage services to individuals, retirement plans, banks, trust companies, and institutions. The firm offers diversified investment programs and advisory platforms, supported by extensive operational and research tools, serving over 22,800 advisors nationwide.
Bradley K
Series 63, Series 65
Rockford, IL
LPL Financial
Bradley King is a financial advisor with LPL Financial, holding Series 63 and Series 65 licenses and 25 years of industry experience. He has previously worked with Amcore Investment Services and Ameriprise. LPL Financial is a national broker-dealer and SEC-registered investment adviser serving individuals, retirement plans, banks, trust companies, and institutions. The firm offers a variety of advisory and brokerage services, including financial planning, model portfolios, third-party asset management, and institutional platforms.
Rebecca P
Series 66
Rockford, IL
LPL Financial
Rebecca Peterson is a financial advisor with LPL Financial in Rockford, Illinois. She holds a Series 66 designation and has one year of industry experience. Prior to joining LPL Financial, she worked at BMO Harris Bank and NFP Insurance Solutions and was employed at Monarch Solutions for seven years. LPL Financial is a national broker-dealer and SEC-registered investment adviser serving individuals, retirement plan participants, banks, trust companies, and institutions. The firm offers a range of advisory and brokerage services, including financial planning, model portfolio programs, and institutional platforms, supported by a large network of investment adviser representatives and advanced operational tools.
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