San Mateo, CA W Hillsdale Blvd Office
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LPL Financial
Institution
Firm-wide stats for LPL Financial
About
LPL Financial is a national broker‑dealer and SEC‑registered investment adviser that delivers advisory and brokerage services through a network of investment adviser representatives to individuals, retirement plan participants, banks, trust companies and other institutions. Its offerings include financial planning, wrap and model portfolio programs, third‑party asset management (TAMP) access, participant‑level retirement advice (IPA and OPA), and institutional platforms such as the Bank Wealth Program.
Advice and account management are provided primarily by IARs who may implement LPL Research model portfolios, third‑party subadvisors, or customized strategies on either a discretionary or non‑discretionary basis, with options spanning strategic and tactical allocations, direct indexing and alternative exposures. The brochure notes LPL’s use of machine‑learning and other advisor‑facing tools for operational and research support while stating those systems are not used to make investment decisions for clients.
What distinguishes LPL from many peers is the scale and breadth of its non‑advisory financial activities alongside its advisory platform—an affiliated insurance agency, a firm‑offered Secured Credit Account and credit‑card arrangements, and various recordkeeping and bank partnerships—combined with oversight of over $819 billion in discretionary assets and more than 22,800 advisors. The firm’s brochure also discloses multiple regulatory enforcement matters and indicates it does not advertise hypothetical performance in its materials.
Based on LPL Financial
Expertise
Based on LPL Financial
Location
1600 W Hillsdale Blvd Ste 102
San Mateo CA 94402
Advisors at this office
5
Advisors at this office
Xiang L
Series 66
San Mateo, CA
LPL Financial
Xiang Li is a Series 66-licensed financial advisor at LPL Financial with 22 years of industry experience. He has worked at LPL Financial since 2010, and previously held positions at Citigroup Global Markets, Citicorp Investment Services, and Morgan Stanley DW Inc. Outside of his advisory work, Li provides interpretation services. LPL Financial is a national broker-dealer and SEC-registered investment adviser serving individuals, retirement plan participants, banks, trust companies, and other institutions. The firm offers a range of advisory and brokerage services, including financial planning, model portfolios, third-party asset management, and institutional platforms, supported by a large network of investment adviser representatives.
Robert R
Series 63, Series 65
San Mateo, CA
LPL Financial
Robert Rule Jr. is a financial advisor with LPL Financial in San Mateo, CA, holding Series 63 and Series 65 credentials and bringing 38 years of industry experience. He worked at Wells Fargo Clearing for eight years before joining LPL Financial in 2015. Outside of his advisory role, he is involved in selling individual health insurance plans on a part-time basis. LPL Financial is a national broker-dealer and SEC-registered investment adviser serving individuals, retirement plan participants, banks, trust companies, and institutions. The firm offers a range of advisory and brokerage services, including financial planning, model portfolio programs, third-party asset management, and institutional platforms.
Edgardo M
Series 66
San Mateo, CA
LPL Financial
Edgardo Moncada is a financial advisor with LPL Financial in San Mateo, CA, holding a Series 66 designation and 23 years of industry experience. Prior to joining LPL Financial in 2009, he worked at Citigroup Global Markets, Citicorp Investment Services, Banc of America Investment Services, Quick & Reilly, and Equitable Advisors. LPL Financial is a national broker-dealer and SEC-registered investment adviser serving individuals, retirement plan participants, banks, trust companies, and other institutions. The firm offers a range of financial planning and advisory services, including access to model portfolios, third-party asset management, and institutional platforms.
Flor S
Series 63, Series 65
San Mateo, CA
LPL Financial
Flor Santana is a financial advisor with LPL Financial in San Mateo, CA, holding Series 63 and Series 65 credentials and bringing 27 years of industry experience. Prior to joining LPL Financial in 2009, Santana worked at Citigroup Global Markets and UBS Financial Services. Santana also teaches at the College of San Mateo. LPL Financial is a national broker-dealer and SEC-registered investment adviser serving individuals, retirement plan participants, banks, trust companies, and other institutions. The firm offers a range of advisory services, including financial planning, model portfolio programs, and institutional platforms, supported by research tools and a broad network of over 22,800 advisors.
Mark B
Series 63, Series 65
San Mateo, CA
LPL Financial
Mark Bernard is a financial advisor with LPL Financial in San Mateo, CA, holding Series 63 and Series 65 licenses and 27 years of industry experience. Prior to joining LPL Financial in 2009, he worked at Citigroup Global Markets and UBS Financial Services. In addition to his advisory role, he teaches as an instructor at the College of San Mateo. LPL Financial is a national broker-dealer and SEC-registered investment adviser serving individuals, retirement plan participants, banks, trust companies, and other institutions. The firm offers comprehensive advisory and brokerage services, including financial planning, model portfolio programs, and institutional platforms, supported by advanced research tools and a large network of advisors.
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