Temecula, CA Office

Team
Updated today
LPL Financial logo

LPL Financial

Institution

Firm-wide stats for LPL Financial

Total advisors

22,923

Across 10,512 offices

Clients per advisor

86 Typical

Avg AUM per client

$399,489 Typical

HNW client ratio

34% Very High

About

LPL Financial is a national broker‑dealer and SEC‑registered investment adviser that delivers advisory and brokerage services through a network of investment adviser representatives to individuals, retirement plan participants, banks, trust companies and other institutions. Its offerings include financial planning, wrap and model portfolio programs, third‑party asset management (TAMP) access, participant‑level retirement advice (IPA and OPA), and institutional platforms such as the Bank Wealth Program.

Advice and account management are provided primarily by IARs who may implement LPL Research model portfolios, third‑party subadvisors, or customized strategies on either a discretionary or non‑discretionary basis, with options spanning strategic and tactical allocations, direct indexing and alternative exposures. The brochure notes LPL’s use of machine‑learning and other advisor‑facing tools for operational and research support while stating those systems are not used to make investment decisions for clients.

What distinguishes LPL from many peers is the scale and breadth of its non‑advisory financial activities alongside its advisory platform—an affiliated insurance agency, a firm‑offered Secured Credit Account and credit‑card arrangements, and various recordkeeping and bank partnerships—combined with oversight of over $819 billion in discretionary assets and more than 22,800 advisors. The firm’s brochure also discloses multiple regulatory enforcement matters and indicates it does not advertise hypothetical performance in its materials.

Based on LPL Financial

Expertise

Wealth management Retirement income strategy College savings (529s, UTMA, etc.) Tax-loss harvesting Annuities

Based on LPL Financial

Occupation focus

Retired Founder/Business Owner Executive

Based on LPL Financial

Location

Temecula CA

Advisors at this office

5

Advisors at this office

user avatar

Joshua G

CFP®, Series 66

Temecula, CA

LPL Financial

Joshua Goldsmith is a CFP® professional with 20 years of industry experience, currently affiliated with LPL Financial in Temecula, CA. He has been with LPL Financial and operating Goldsmith Financial Corp since 2012, following five years at Edward Jones. Outside of his advisory work, he is involved in apparel sales through a small business named Poker Gods and has served as an Uber driver. LPL Financial is a national broker-dealer and SEC-registered investment adviser serving a broad client base including individuals, retirement plans, banks, and institutions. The firm offers a range of advisory and brokerage services supported by model portfolios, third-party asset management, and various financial planning platforms.

Wealth management Retirement income strategy College savings (529s, UTMA, etc.) Tax-loss harvesting Annuities Retired Founder/Business Owner Executive
user avatar

Richard M

CFP®, Series 63, Series 66

Temecula, CA

LPL Financial

Richard Mitchell Jr. is a CFP® professional with 24 years of experience in the financial services industry. He is currently with LPL Financial and San Diego County Credit Union, where he has worked since 2014. His prior experience includes positions at Waddell & Reed, Unified Wealth Management, The Planning Group, and Vanguard Advisers. LPL Financial is a national broker-dealer and SEC-registered investment adviser serving individual investors, retirement plan participants, banks, trust companies, and other institutions. The firm provides a variety of advisory and brokerage services through a large network of investment adviser representatives, offering financial planning, model portfolios, and institutional platforms with a focus on both discretionary and non-discretionary investment strategies.

Wealth management Retirement income strategy College savings (529s, UTMA, etc.) Tax-loss harvesting Annuities Retired Founder/Business Owner Executive
user avatar

Dejan T

Series 66

Temecula, CA

LPL Financial

Dejan Tasich is a financial advisor with LPL Financial, holding a Series 66 designation and 25 years of industry experience. He has worked at LPL Financial since 2011 and has prior experience with San Diego County Credit Union, CUSO Financial Services, Chase Investment Services, Wamu Investments, and Ameriprise. LPL Financial is a national broker-dealer and SEC-registered investment adviser serving individuals, retirement plan participants, banks, trust companies, and other institutions. The firm offers a wide range of advisory and brokerage services, including financial planning, model portfolio programs, third-party asset management, and institutional platforms.

Wealth management Retirement income strategy College savings (529s, UTMA, etc.) Tax-loss harvesting Annuities Retired Founder/Business Owner Executive
user avatar

Richard D

Series 63, Series 65

Temecula, CA

LPL Financial

Richard Duby is a financial advisor with LPL Financial in Temecula, CA, holding Series 63 and Series 65 licenses and bringing 28 years of industry experience. He previously worked with Osaic FA, Inc. and has been with Linsco/Private Ledger Corp. since 2004. He is involved in outside sales of non-variable insurance. LPL Financial is a national broker-dealer and SEC-registered investment adviser serving individuals, retirement plan participants, banks, trust companies, and institutions. The firm offers a range of advisory and brokerage services, including financial planning, model portfolio programs, third-party asset management, and institutional platforms.

Wealth management Retirement income strategy College savings (529s, UTMA, etc.) Tax-loss harvesting Annuities Retired Founder/Business Owner Executive
user avatar

John A

Series 66

Temecula, CA

LPL Financial

John Ayala Sr. is a Series 66 licensed advisor with LPL Financial, based in Temecula, CA, and has 16 years of industry experience. He previously worked at Merrill from 2011 to 2016 and Morgan Stanley from 2010 to 2011. Outside of his advisory role, he is co-owner and COO of Ignite Human Capital, a staffing firm. LPL Financial is a national broker‑dealer and SEC‑registered investment adviser serving individuals, retirement plan participants, banks, trust companies, and institutions. The firm offers a range of services including financial planning, model portfolio programs, and institutional platforms, supporting advisors with research and operational tools.

Wealth management Retirement income strategy College savings (529s, UTMA, etc.) Tax-loss harvesting Annuities Retired Founder/Business Owner Executive
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