Traverse City, MI Coral Lane Office

Team
Updated today
LPL Financial logo

LPL Financial

Institution

Firm-wide stats for LPL Financial

Total advisors

22,817

Across 10,462 offices

Clients per advisor

86 Typical

Avg AUM per client

$399,489 Typical

HNW client ratio

34% Very High

About

LPL Financial is a national broker‑dealer and SEC‑registered investment adviser that delivers advisory and brokerage services through a network of investment adviser representatives to individuals, retirement plan participants, banks, trust companies and other institutions. Its offerings include financial planning, wrap and model portfolio programs, third‑party asset management (TAMP) access, participant‑level retirement advice (IPA and OPA), and institutional platforms such as the Bank Wealth Program.

Advice and account management are provided primarily by IARs who may implement LPL Research model portfolios, third‑party subadvisors, or customized strategies on either a discretionary or non‑discretionary basis, with options spanning strategic and tactical allocations, direct indexing and alternative exposures. The brochure notes LPL’s use of machine‑learning and other advisor‑facing tools for operational and research support while stating those systems are not used to make investment decisions for clients.

What distinguishes LPL from many peers is the scale and breadth of its non‑advisory financial activities alongside its advisory platform—an affiliated insurance agency, a firm‑offered Secured Credit Account and credit‑card arrangements, and various recordkeeping and bank partnerships—combined with oversight of over $819 billion in discretionary assets and more than 22,800 advisors. The firm’s brochure also discloses multiple regulatory enforcement matters and indicates it does not advertise hypothetical performance in its materials.

Based on LPL Financial

Expertise

Wealth management Retirement income strategy College savings (529s, UTMA, etc.) Tax-loss harvesting Annuities

Based on LPL Financial

Occupation focus

Retired Founder/Business Owner Executive

Based on LPL Financial

Location

1925 Coral Lane

Traverse City MI 49686

Advisors at this office

8

Advisors at this office

user avatar

Maurice D

Series 66

Traverse City, MI

LPL Financial

Maurice Dennis II is a financial advisor with LPL Financial, holding a Series 66 designation and bringing 26 years of industry experience. He has been with LPL Financial since 2007, following a brief tenure at UBS Financial Services. Dennis is also a commissioned notary. LPL Financial is a national broker-dealer and SEC-registered investment adviser serving individuals, retirement plans, banks, trust companies, and institutions. The firm offers a range of advisory and brokerage services, utilizing model portfolios, third-party subadvisors, and customized strategies, supported by advanced operational and research tools.

Wealth management Retirement income strategy College savings (529s, UTMA, etc.) Tax-loss harvesting Annuities Retired Founder/Business Owner Executive
user avatar

John E

CFP®, Series 63

Traverse City, MI

LPL Financial

John Ehardt is a CFP® professional with 35 years of experience in the financial services industry. He has worked at LPL Financial since 2000 and has been with Advanced Financial Group, Inc. since 2002. Outside of advisory work, he is involved as a partner in an LLC that owns an office building. LPL Financial is a national broker-dealer and SEC-registered investment adviser serving individuals, retirement plan participants, banks, trust companies, and other institutions. The firm offers a broad range of advisory and brokerage services, including financial planning and access to model portfolios and third-party asset managers, supported by various operational and research tools.

Wealth management Retirement income strategy College savings (529s, UTMA, etc.) Tax-loss harvesting Annuities Retired Founder/Business Owner Executive
user avatar

Jennifer B

Series 63, Series 66

Traverse City, MI

LPL Financial

Jennifer Boyer is a financial advisor with LPL Financial in Traverse City, Michigan, holding Series 63 and Series 66 licenses and bringing 24 years of industry experience. She has been associated with Linsco Private Ledger Corp since 2001. She is also a licensed notary public in Michigan. LPL Financial is a national broker-dealer and SEC-registered investment adviser serving individuals, retirement plans, banks, trust companies, and institutions. The firm provides a range of advisory and brokerage services, including financial planning, model portfolios, and institutional platforms, supported by extensive technology tools and a broad network of over 22,800 advisors.

Wealth management Retirement income strategy College savings (529s, UTMA, etc.) Tax-loss harvesting Annuities Retired Founder/Business Owner Executive
user avatar

Richard W

Series 66

Traverse City, MI

LPL Financial

Richard White is a financial advisor with LPL Financial in Traverse City, MI, holding a Series 66 designation and 27 years of industry experience. He has been with LPL Financial since 2007 and previously worked at Merrill in 2002. Outside of his advisory role, he owns a part-time seasonal boat rental business. LPL Financial is a national broker-dealer and SEC-registered investment adviser serving individuals, retirement plans, banks, trust companies, and institutions. The firm offers a range of financial planning and investment management services and supports its advisors with research, model portfolios, and technology tools.

Wealth management Retirement income strategy College savings (529s, UTMA, etc.) Tax-loss harvesting Annuities Retired Founder/Business Owner Executive
user avatar

Lawrence A

Series 66

Traverse City, MI

LPL Financial

Lawrence Avery is a financial advisor based in Traverse City, MI, affiliated with LPL Financial. He holds a Series 66 designation and has 25 years of industry experience, including prior work at Edward Jones. Outside of his advisory role, he plays guitar in a swing band and serves on the board of trustees for a nonprofit organization. LPL Financial is a national broker-dealer and SEC-registered investment adviser that provides advisory and brokerage services to individuals, retirement plan participants, banks, trust companies, and other institutions. The firm offers a range of financial planning, asset management, and institutional platforms, supported by advanced technology and a large network of advisors.

Wealth management Retirement income strategy College savings (529s, UTMA, etc.) Tax-loss harvesting Annuities Retired Founder/Business Owner Executive
user avatar

Steven B

Series 63, Series 65

Traverse City, MI

LPL Financial

Steven Brothers is a financial advisor with LPL Financial, holding Series 63 and Series 65 licenses and bringing 32 years of industry experience. He has worked at Linsco/Private Ledger Corp. since 2006. Outside of his advisory work, he is a business owner of Brothers Fencing, a home-based non-investment-related venture. LPL Financial is a national broker-dealer and SEC-registered investment adviser serving individuals, retirement plan participants, banks, trust companies, and other institutions. The firm offers a range of financial planning and investment management services, including access to model portfolios, third-party asset managers, and institutional platforms.

Wealth management Retirement income strategy College savings (529s, UTMA, etc.) Tax-loss harvesting Annuities Retired Founder/Business Owner Executive
user avatar

Randy M

Series 63, Series 66

Traverse City, MI

LPL Financial

Randy Miller is a financial advisor with LPL Financial, holding Series 63 and Series 66 licenses and possessing 23 years of industry experience. He has been with Linsco/Private Ledger Corp. since 2003. Additionally, he is involved with Flaherty & Warren, PC, providing tax preparation and other accounting services to clients in Traverse City, MI. LPL Financial is a national broker-dealer and SEC-registered investment adviser serving individuals, retirement plan participants, banks, trust companies, and other institutions through a large network of investment adviser representatives. The firm offers a range of services including financial planning, model portfolio programs, and institutional platforms, combining a broad advisory platform with extensive non-advisory financial activities.

Wealth management Retirement income strategy College savings (529s, UTMA, etc.) Tax-loss harvesting Annuities Retired Founder/Business Owner Executive
user avatar

Tod T

ChFC®, Series 63

Traverse City, MI

LPL Financial

Tod Taylor is a financial advisor with LPL Financial, holding the ChFC® designation and Series 63 license. He has 33 years of industry experience, including 15 years with Advanced Financial Group, Inc. Outside of his advisory work, he manages a short-term vacation rental in his local area. LPL Financial is a national broker-dealer and SEC-registered investment adviser serving individuals, retirement plan participants, banks, trust companies, and institutions. The firm offers a range of advisory and brokerage services, including financial planning, model portfolio programs, third-party asset management, and institutional platforms.

Wealth management Retirement income strategy College savings (529s, UTMA, etc.) Tax-loss harvesting Annuities Retired Founder/Business Owner Executive
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