Lucey Wealth Advisors LLC

Lucey Wealth Advisors provides ongoing portfolio management and financial planning to individual clients, including those described in its brochure as high‑net‑worth individuals. The firm manages accounts on both a discretionary and non‑discretionary basis, documents client goals and risk tolerance in an Investment Policy Statement, and offers one‑time or negotiated financial plans.

The firm’s investment approach emphasizes ETF‑based portfolios and long‑term trading, supported by a mix of analytical methods including charting, cyclical, fundamental, quantitative, and technical analysis, and it states a policy of fair allocation across client accounts. Lucey Wealth withdraws asset‑based fees directly from custodian accounts and requires clients to use Apex Clearing Corporation as custodian, which the firm says supports its duty to seek best execution.

A distinctive feature disclosed in the brochure is that the firm’s principals are licensed insurance agents and, from time to time, may offer commissionable insurance and annuity products; the brochure acknowledges the resulting conflicts and describes disclosure and client choice. Despite the firm’s small scale (two advisors and roughly $15.2 million in AUM across about 33 clients), the brochure indicates access to a broad investment menu—including private placements, venture capital, precious‑metal ETFs, and real‑estate funds—and notes the firm may receive research or services from custodians (soft‑dollar benefits).