LUNA Investment Services Inc.
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
About
The firm provides discretionary asset management and related financial planning primarily to individual clients, including services such as determination of financial objectives, cash flow management, retirement and estate planning, tax planning, and investment management. It manages client accounts through custodian-held accounts and serves a small client base with roughly $6.8 million in assets under management.
The firm describes a tactical asset management approach that emphasizes global mutual fund managers with low turnover, downside protection, and risk aversion, and uses a mix of no-load mutual funds, ETFs, individual equities and derivatives. Security selection combines fundamental and technical analysis, and the firm applies a strict drawdown policy for mutual funds plus a three-year growth requirement for individual stocks while conducting periodic account reviews and operating with discretionary trading authority.
Noteworthy distinctions include a disclosure that the principal may, from time to time, temporarily perform advisory and administrative functions while physically located outside the United States while maintaining the same custodial and regulatory arrangements, a practice not commonly highlighted by peers. The brochure also discloses a 2018 censure of the firm’s principal that required a multi-year compliance consultant arrangement, the firm’s policy of not voting client proxies (clients vote their own proxies), and the concentrated supervision typical of a single-advisor practice.
Client services
Expertise
Fee options
Fixed fees offered but not including subscription fees; specific amounts not stated.
$0 - $500,000: 2.00% annually $500,001 - $1,000,000: 1.50% annually $1,000,001 - $5,000,000: 1.00% annually $5,000,001+: Negotiable
Hourly rates offered but specific amounts not stated.
Account minimum: $100,000 Fee-only: Fixed fees (not including subscription fees), hourly rates, or solicitor fees from third party money managers also available but not detailed.
Main office
Denver CO
Advisors at this office
1
Most active in
Colorado
Also doing business as
Luna Investment Services Inc. · Richard Luna
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is not active or affiliated with:
-
Insurance agent
They sell insurance products and may earn commissions on those sales.
-
Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
-
Bank
They're affiliated with a bank that may offer its own financial products and services.
-
Trust company
They provide trust and estate administration services, typically for separate fees.
-
Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
-
Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
-
Lawyer
They provide legal services, typically billed separately.
-
Real estate agent
They facilitate real estate transactions and may earn commissions.
-
Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Forms ADV
Advisors at this firm
Not sure where to start?
We'll help you think it through—whether you ultimately need an advisor or not. Warmer helps you compare advisors clearly, so you can choose with confidence.
For advisor listings, we rely on sources including public filings and data provided by advisors, and we cannot guarantee that all information is current or accurate. Advisors are independent and may not have reviewed or updated this information. Please review an advisor's Form ADV and do your own diligence before deciding whether to work with them.
Advisor matching and referrals are provided by FinanceHQ LLC ("FHQ"), a wholly-owned subsidiary of Warmer and an SEC-registered investment adviser. We may be compensated by participating advisors. You pay no fee to use our matching service, and advisor fees are not increased because of a referral. We do not supervise advisors, manage or hold assets, guarantee performance, or provide advice about specific investments.
By using our service, you agree to the Warmer Terms of Service and FHQ Advisory Agreement, and acknowledge Warmer's Privacy Policy. Please review FHQ's ADV Part 2A and Form CRS. Logos provided by Logo.dev
© 2026 Warmer Holdings Inc. ("Warmer")