Luna Partners

Luna Partners provides discretionary investment management to individuals, trusts, estates, charitable organizations and business entities through separately managed accounts with a primary focus on U.S. and select foreign equities and related derivatives. The firm manages approximately $1.02 million on a discretionary basis and is staffed by two advisors serving a small client base of eight accounts.

The firm’s investment process combines bottom-up qualitative diligence with quantitative financial modeling to identify securities where intrinsic value and market price diverge, aiming for absolute, through-cycle returns while attempting to limit permanent capital loss. Portfolios are generally concentrated (the firm targets roughly 10–15 holdings), are allocated in similar proportions across client SMAs, and the firm typically exercises full discretion while permitting limited client-imposed restrictions.

Luna Partners uses performance‑based fee arrangements for qualified clients and applies a high‑water‑mark and hurdle framework, and it manages both performance-fee and asset-fee accounts with policies intended to address side‑by‑side conflicts. The firm’s explicit integration of derivatives and the possibility of borrowing (margin/leverage) within separately managed accounts, combined with its small asset base and limited number of clients, is atypical among peers in this category.