Lunea Wealth Management
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
About
Lunea Wealth Management is a fee-only registered investment adviser that offers wealth management, comprehensive and project‑based financial planning, financial consulting, estate‑planning assistance, and educational seminars and online courses. The firm provides ongoing portfolio management on a discretionary or non‑discretionary basis as well as one‑time planning engagements and standalone educational events; it reported a small client base (six clients) and no assets under management as of the most recent filing.
The firm’s investment process emphasizes portfolio construction informed by modern portfolio theory and uses a mix of fundamental, technical, cyclical, and charting analyses to select passive and active vehicles, with the option to engage outside managers. Advice is tailored to client goals, risk tolerance, tax considerations and time horizon, with a preference for longer‑term holdings while retaining the ability to execute shorter‑term trades when deemed appropriate.
What is distinctive about this firm relative to many independent solo advisers is its explicit offering of educational seminars, speaking engagements and online courses alongside traditional advisory services, and its use of a third‑party estate‑planning technology solution. The combination of a very small, concentrated client base, no reported AUM, and a mix of ongoing wealth management plus project‑based planning and paid seminars positions the firm as a boutique, fee‑only practice that emphasizes education and standalone planning engagements.
Client services
Expertise
Occupation focus
Demographic focus
Fee options
Project-Based Financial Planning fixed fees: $1,000 for Lunea Spark; $4,000 to $8,000 for Lunea Glow; $800 flat fee for Estate Planning Assistance
$0 - $500,000: 1.25% $500,001 - $1,000,000: 1.15% $1,000,001 - $3,000,000: 1.00% $3,000,001 - $5,000,000: 0.90% $5,000,001+: 0.80%
$300/hour for hourly consulting services
Minimum fee: Initial financial plan fee of $4,000 (may be reduced or waived at Advisor's discretion) Fee-only: Fee-only firm; compensation solely from clients; no commissions or sales-related compensation
Main office
Cedar Rapids IA
Advisors at this office
1
Most active in
Iowa
Also doing business as
In The Couch Investments, LLC · Lunea Wealth Management
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is not active or affiliated with:
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Insurance agent
They sell insurance products and may earn commissions on those sales.
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Forms ADV
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