LVZ, Inc.
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Client AUMClient assets under management
$1,086,215,525
Clients
2,438
Advisors
16
across 9 offices
About
LVZ, Inc. provides investment management, financial planning, consulting, and third‑party manager selection for individuals, high‑net‑worth clients, trusts, estates, charitable organizations, corporations, and qualified retirement plans, and serves over 2,400 client relationships through a team of 17 advisors managing about $1.125 billion in assets. The firm also acts as a 3(38) investment manager for ERISA plans and offers trade‑signal arrangements and outside management consulting for other advisors.
LVZ offers two broad portfolio styles—Classic and Specialty—with multiple sub‑strategies (e.g., Growth, Balanced, Equity Alpha, Multi‑Asset Income, Tactical Advisor) that primarily use ETFs, mutual funds, closed‑end funds, and variable annuity subaccounts; it also provides Biblically Responsible Investment variants, direct‑indexing via independent sub‑advisers, and combines fundamental and technical analysis in a top‑down framework. The firm states it uses AI only as a supplemental administrative and research tool under an AI Governance Team and does not rely on AI to make or select investment decisions.
Several features in the brochure distinguish LVZ from many peers: it operates a multi‑office platform (nine offices), discloses an active promoter/referral program with Promoter Disclosure Brochures and reimbursed marketing and training expenses, and its principals have other industry affiliations—serving as registered representatives of Harbour Investments and owning LVZ Consulting, which provides tax preparation and administrative services to many clients. The brochure also discloses arrangements to provide estate‑planning access through a third‑party platform and detailed policies on trade signals, fee offsets, and custody that inform how the firm implements and markets its services.
Client services
Expertise
Demographic focus
Fee options
$250 per quarter for Outside Management Consulting Services; flat fees for financial planning (quoted per project); up to $500 for estate planning access services; flat investment advisory fee for non-traded assets (negotiable)
$0 - $750,000: 1.5% $750,000 - $1,500,000: 1.25% $1,500,001 - $3,000,000: 1%
Up to $400 per hour for financial planning and consulting services
Ongoing monthly fees for financial planning and consulting services (negotiable)
Account minimum: $100,000 and above Minimum fee: $60 annual maintenance fee for accounts below $100,000 (charged quarterly or monthly in increments) Fee-only: Financial planning fees: hourly rate up to $400/hr, fixed fees (up to 3% of assets analyzed), ongoing monthly fees (negotiable, min $100)
Main office
See office240 South River Avenue
Holland MI 49423
Advisors at this office
6
Offices (9)
Holland, MI
240 South River Avenue, Holland, MI 49423
6 advisors
Friendswood, TX
820 S. Friendswood Drive, Ste 207, Friendswood, TX 77546
2 advisors
Grand Rapids, MI
1600 E Beltline NE Suite 214, Grand Rapids, MI 49525
2 advisors
Belleair, FL
Belleair, FL
1 advisor
Clarkesville, GA
138 East Water Street, Clarkesville, GA 30523
1 advisor
Cordele, GA
219 S. 7th Street, Cordele, GA 31015
1 advisor
Green Lake, WI
Green Lake, WI
1 advisor
Rock Hill, NY
Rock Hill, NY
1 advisor
Wildwood, MO
Wildwood, MO
1 advisor
Most active in
Alabama · Arizona · California · Colorado · Connecticut · Florida · Georgia · Illinois · Indiana · Kansas · Louisiana · Massachusetts · Michigan · Missouri · New York · North Carolina · Ohio · Pennsylvania · Rhode Island · South Carolina · Tennessee · Texas · Virginia · Wisconsin
Also doing business as
Heritage Financial Planning · J. Lorence & Associates · Lorence & Vander Zwart · Lorence Asset Management Ltd,Dba Heritage Financial Planning · Lvz Advisors · Lvz Advisors, Inc. · Lvz Financial Planning · Lvz Investment Management · Lvz Marketing Group LLC · Lvz, Inc.
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is active or affiliated with:
Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
Is not active or affiliated with:
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Insurance agent
They sell insurance products and may earn commissions on those sales.
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Quick links
Advisors at this firm
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