Lyon Bern, LLC

Lyon Bern serves individuals (including high‑net‑worth clients), corporations, pension and profit‑sharing plans, charitable organizations and insurance companies, offering virtual investment advisory (VIMA), discretionary wealth and asset management, held‑away account management, and comprehensive financial planning. The firm also acts as adviser to a private pooled investment vehicle and may recommend that fund to suitable clients.

The firm’s investment process combines fundamental, technical and macroeconomic analysis to construct blended model portfolios across conservative to aggressive risk profiles, and it employs hedging tools such as put options, stop‑loss provisions and profit‑locking mechanisms to manage downside risk. Its VIMA service is non‑discretionary — clients implement recommendations themselves and receive weekly market updates and educational materials — while Wealth & Asset Management clients may be managed on a discretionary basis.

Distinctive features include advising and providing portfolio management for a private pooled vehicle and the use of derivatives (options) in separately managed accounts for hedging, practices that are uncommon among similarly sized supported firms. The firm is affiliated with an insurance business through a licensed principal and accepts insurance commissions, and the brochure discloses a prior regulatory administrative proceeding involving a principal with a state insurance regulator as a material disclosure event.