Waterloo, IA Office

M Holdings Securities, Inc. serves individuals (including high‑net‑worth clients), retirement plans, charitable organizations, corporations, and other business entities through a nationwide network of independent Member Firms and Financial Professionals. The firm offers a broad mix of advisory and brokerage services described in its brochure, including discretionary and non‑discretionary investment management (wrap programs such as WealthPursuit and the M Wealth MPP wrap), retirement plan consulting, financial planning, insurance advisory for VA/VUL and PPI products, and sub‑advisory/TPAM arrangements.

M Holdings collects client information (assets, risk tolerance, time horizon, tax considerations) to make suitability‑based recommendations and generally provides ongoing monitoring and at least annual reviews; advisory authority may be discretionary in many of its programs. Investment management is delivered both by Financial Professionals acting as portfolio managers and by selecting and overseeing third‑party sub‑advisors and model portfolios (including affiliated sub‑advisor M Wealth), and the firm uses platform providers (for example Envestnet) and custodial arrangements to support trading, reporting, and fee billing.

The firm’s brochure highlights several features that distinguish it from many peers: it operates as both an SEC‑registered investment adviser and a FINRA‑member broker‑dealer (including acting as distributor for affiliated M Funds and as an introducing broker‑dealer), it participates in co‑advisory and promoter/solicitor relationships with other RIAs, and it provides period account updates and access to publications and practice‑management materials for Financial Professionals. The brochure also discloses the resulting conflicts of interest from revenue‑sharing, promoter fees, and proprietary affiliations, and it discloses prior SEC and FINRA regulatory matters.