Madison Advisory Services, Inc.
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Client AUMClient assets under management
$504,803,712
Clients
1,080
Advisors
11
across 2 offices
About
Madison Advisory Services, Inc. advises individual clients (including high‑net‑worth households) and participant‑directed and sponsor retirement plans, offering investment supervisory (asset management), financial planning, and consulting services as well as selection and monitoring of third‑party managed programs. The firm also provides 401(k)/403(b) and other retirement plan services and delivers both wrap and non‑wrap solutions through third‑party platforms.
The firm documents client objectives in an Investment Policy Statement and implements strategic and tactical asset‑allocation models using mutual funds, ETFs and model portfolios, including SEI‑managed programs and independent managers. Madison Advisory employs both fundamental and technical analysis, offers discretionary trading authority, permits in‑kind transfers, and notes occasional use of less liquid vehicles such as interval funds when consistent with client suitability.
Madison Advisory’s ownership and operating structure is a notable feature: it is held by a family holding company and maintains close affiliations with an affiliated insurance agency and with Cambridge Investment Research through dually registered representatives, and the brochure discloses a 2025 funding arrangement with Cambridge related to moving commission business. Those affiliations, together with the firm’s explicit conflict‑of‑interest disclosures around commissionable products and its routine use of multiple third‑party platforms for plan and managed‑account services, differentiate its operating model from many peers.
Client services
Expertise
Fee options
Fixed fees range from $250 to $20,000.
$0 - $1,000,000: 1.5% $1,000,001 - $2,000,000: 1.4% $2,000,001 - $3,000,000: 1.3% $3,000,001+: 1.25%
Commissions may be earned by advisory representatives through their separate capacity as registered representatives of Cambridge Investment Research, Inc. and as licensed insurance agents.
Up to $500 per hour.
Main office
See office10 New King St, Suite 104
White Plains NY 10604
Advisors at this office
10
Offices (2)
Most active in
Connecticut · Florida · Illinois · Louisiana · Massachusetts · New Hampshire · New Jersey · New York · North Carolina · Pennsylvania · South Carolina · Texas · Virginia
Also doing business as
Madison · Madison Advisory Services, Inc. · Madison Planning · Madison Planning Group
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is active or affiliated with:
Insurance agent
They sell insurance products and may earn commissions on those sales.
Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
Is not active or affiliated with:
-
Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
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