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Madrona Financial & Cpas

Updated today

Client AUM

$675,540,203

Clients

689

Advisors

9

across 2 offices

About

Madrona Financial & CPAs serves individual and high-net-worth clients, as well as charitable organizations and businesses, through discretionary portfolio management, financial planning, and consulting. The firm offers model asset-allocation portfolios built primarily with ETFs and also advises on alternative and real-estate-related investments such as Delaware Statutory Trusts (DSTs) and structured notes.

Madrona implements model-based investment strategies (Conservative, Moderate, Growth, Aggressive) and tailors account placement to a client’s full financial profile, taking into account holdings such as annuities and tax considerations. The firm routinely uses unaffiliated sub-advisers for specialized strategies and discloses that it may pass sub-adviser fees through to clients rather than absorb them.

Distinctive features include its affiliations with a CPA firm (Bauer Evans, Inc. dba Madrona Financial & CPAs) and an affiliated insurance agency (Madrona Insurance Services, LLC), with related accounting and insurance services available and insurance commissions disclosed as a potential conflict. The firm also provides DST-focused sub‑advisory and administrative services to other advisers, participates in sponsor-funded seminars and client events, and maintains multiple offices (six), all of which are less common among peer team firms.

Client services

Financial planning Portfolio management Selection of other advisers Educational seminars or workshops

Expertise

Annuities Private / alternative investments Concentrated stock management Options & derivatives strategies

Occupation focus

Founder/Business Owner Executive

Demographic focus

HENRY (High Earners, Not Rich Yet) Established Professionals Baby Boomers (Born 1946-1964)

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Fee options

Fixed

Financial planning fees generally starting at $2,500 for clients with less than $500,000 in investable assets; free planning for clients with $500,000 or more investable assets.

Percentage

$0 - $1,000,000: 1.25% $1,000,000 - $5,000,000: 1.05% $5,000,000 - $10,000,000: 0.85% $10,000,000 - $15,000,000: 0.75% $15,000,000 - $25,000,000: 0.65% $25,000,000+: 0.50%

Commissions

Insurance commissions generally one-time payments up to 7% of face amount; commissions earned when implementing insurance product recommendations.

Other

Account minimum: $500,000 (negotiable, with some clients accepted between $250,000 and $500,000)

Main office

See office

2911 Bond Street, Suite 200

Everett WA 98201

Advisors at this office

8

Most active in

Arizona · California · Colorado · Florida · Hawaii · Idaho · Nebraska · North Carolina · Oregon · Texas · Utah · Washington

Also doing business as

Bauer & Evans, Inc. · Bauer Evans Wealth Management, LLC · Bauer Evans Wealth Mangement, LLC · Bauer Evans, Inc. · Bondstreet Wealth Management, LLC · Madrona Financial & Cpas · Madrona Financial Services, LLC

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Kristi H

CFP®, PFS™, Series 65

Everett, WA

Madrona Financial & Cpas

Kristi Henderson is a CFP® and PFS™ with 18 years of experience, currently serving at Madrona Financial & CPAs. She has worked with related entities including Madrona Advisory Group, LLC, Madrona Insurance Services, LLC, and Bauer Evans, Inc., P.S. since 2007. Henderson has served on the board of directors for Mountain Pacific Bank since 2019. Madrona Financial & CPAs serves individual and high-net-worth clients, charitable organizations, and businesses through discretionary portfolio management, financial planning, and consulting. The firm uses model-based investment strategies primarily built with ETFs and also advises on alternative investments such as Delaware Statutory Trusts and structured notes.

Annuities Private / alternative investments Concentrated stock management Options & derivatives strategies Founder/Business Owner Executive HENRY (High Earners, Not Rich Yet) Established Professionals Baby Boomers (Born 1946-1964)
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Danielle M

Series 63, Series 65

Everett, WA

Madrona Financial & Cpas

Danielle Meister is a financial advisor with Madrona Financial & CPAs in Everett, WA, holding Series 63 and Series 65 credentials and 10 years of industry experience. Her work history includes roles at Madrona Financial Services, Trajan Wealth, Scottsdale Wealth Advisory, Kavo Kerr, Meister Financial Group, and Secure Investment Management. She also engages in insurance sales, working approximately 30 hours per month selling various insurance products. Madrona Financial & CPAs serves individual and high-net-worth clients, charitable organizations, and businesses through discretionary portfolio management, financial planning, and consulting. The firm utilizes model-based investment strategies with a focus on ETFs and alternative investments, while offering related accounting and insurance services through its affiliated CPA and insurance firms.

Annuities Private / alternative investments Concentrated stock management Options & derivatives strategies Founder/Business Owner Executive HENRY (High Earners, Not Rich Yet) Established Professionals Baby Boomers (Born 1946-1964)
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Andrew C

Series 63, Series 65

Tacoma, WA

Madrona Financial & Cpas

Andrew Conner is a financial advisor at Madrona Financial & CPAs in Tacoma, WA, with 28 years of industry experience. He holds Series 63 and Series 65 licenses and has previously worked at Purshe Kaplan Sterling Investments and Wells Fargo Advisors Financial Network. Conner also conducts online webinars focused on long-term care. Madrona Financial & CPAs serves individual and high-net-worth clients, charitable organizations, and businesses with discretionary portfolio management, financial planning, and consulting. The firm employs model-based investment strategies primarily using ETFs and advises on alternative investments such as Delaware Statutory Trusts and structured notes.

Annuities Private / alternative investments Concentrated stock management Options & derivatives strategies Founder/Business Owner Executive HENRY (High Earners, Not Rich Yet) Established Professionals Baby Boomers (Born 1946-1964)
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Nicholas S

Series 65

Everett, WA

Madrona Financial & Cpas

Nicholas Smelser is a financial advisor at Madrona Financial & CPAs with five years of industry experience. He holds a Series 65 designation and has worked with Madrona Financial Services since 2018. His prior roles include positions at Papa Murphy's Pizza, Washington State University, Union Market, Staff Pro, and The ZZU Bar & Grill. Madrona Financial & CPAs serves individual and high-net-worth clients, charitable organizations, and businesses by providing discretionary portfolio management, financial planning, and consulting. The firm offers model-based investment strategies primarily using ETFs and advises on alternative investments such as Delaware Statutory Trusts and structured notes.

Annuities Private / alternative investments Concentrated stock management Options & derivatives strategies Founder/Business Owner Executive HENRY (High Earners, Not Rich Yet) Established Professionals Baby Boomers (Born 1946-1964)
user avatar

Brian E

PFS™, Series 66

Everett, WA

Madrona Financial & Cpas

Brian Evans is a financial advisor at Madrona Financial & CPAs with 26 years of industry experience. He holds the PFS™ and Series 66 designations and has worked with related firms including Madrona Advisory Group, Madrona Insurance Services, and Bauer Evans Inc., Ps. Outside of his advisory role, he serves as a coach and speaker for the Financial Independence Group (FIG), dedicating approximately 10 hours per month to this activity. Madrona Financial & CPAs serves individual and high-net-worth clients, charitable organizations, and businesses through discretionary portfolio management, financial planning, and consulting. The firm utilizes model-based investment strategies built primarily with ETFs and offers specialized advice on alternative and real-estate-related investments such as Delaware Statutory Trusts (DSTs) and structured notes.

Annuities Private / alternative investments Concentrated stock management Options & derivatives strategies Founder/Business Owner Executive HENRY (High Earners, Not Rich Yet) Established Professionals Baby Boomers (Born 1946-1964)
user avatar

Matthew B

CFP®, Series 63, Series 66

Everett, WA

Madrona Financial & Cpas

Matthew Beyer is a CFP® professional with 29 years of experience in financial advisory services. He has worked at Madrona Financial Services since 2020 and previously held roles at Purshe Kaplan Sterling Investments, Cetera, and HomeStreet Bank. Beyer is also licensed to sell fixed insurance products. Madrona Financial & CPAs serves individuals, high-net-worth clients, charitable organizations, and businesses through discretionary portfolio management, financial planning, and consulting. The firm employs model-based investment strategies and integrates accounting and insurance services through affiliated entities.

Annuities Private / alternative investments Concentrated stock management Options & derivatives strategies Founder/Business Owner Executive HENRY (High Earners, Not Rich Yet) Established Professionals Baby Boomers (Born 1946-1964)
user avatar

Michael S

Series 63, Series 66

Everett, WA

Madrona Financial & Cpas

Michael Seely is a financial advisor at Madrona Financial & CPAs with 26 years of industry experience. He holds Series 63 and Series 66 licenses and has previously worked at Purshe Kaplan Sterling Investments, Cetera, Cetera Investment Services, and Homestreet Bank. Outside of his advisory role, he is involved in selling fixed insurance products. Madrona Financial & CPAs serves individual and high-net-worth clients, charitable organizations, and businesses through discretionary portfolio management, financial planning, and consulting. The firm uses model-based investment strategies with ETFs and alternative investments, tailoring solutions to clients’ financial profiles and offering related accounting and insurance services through affiliated entities.

Annuities Private / alternative investments Concentrated stock management Options & derivatives strategies Founder/Business Owner Executive HENRY (High Earners, Not Rich Yet) Established Professionals Baby Boomers (Born 1946-1964)
user avatar

Robert B

Series 65

Everett, WA

Madrona Financial & Cpas

Robert Bauer is a financial advisor with Madrona Financial & CPAs in Everett, WA, holding a Series 65 credential and 18 years of industry experience. He has been affiliated with Bauer Evans Inc, PS since 1989. Outside of advising, he serves as a director for a family help corporation that manages real estate holdings. Madrona Financial & CPAs provides discretionary portfolio management, financial planning, and consulting services to individuals, high-net-worth clients, charitable organizations, and businesses. The firm employs model-based investment strategies using primarily ETFs and also advises on alternative investments such as Delaware Statutory Trusts and structured notes.

Annuities Private / alternative investments Concentrated stock management Options & derivatives strategies Founder/Business Owner Executive HENRY (High Earners, Not Rich Yet) Established Professionals Baby Boomers (Born 1946-1964)
user avatar

Joel M

Series 65

Everett, WA

Madrona Financial & Cpas

Joel Maher is a financial advisor at Madrona Financial & CPAs with 10 years of industry experience. He holds a Series 65 designation and has worked at Madrona Advisory Group, Madrona Insurance Services, Madrona Financial & CPAs, and Bauer Evans, Inc. P.S. He is also an owner/member of a real estate sales company, Maher Group LLC, where he assists with administrative tasks, bookkeeping, marketing, and property research. Madrona Financial & CPAs serves individual and high-net-worth clients, charitable organizations, and businesses through discretionary portfolio management, financial planning, and consulting. The firm uses model-based investment strategies and offers tailored account placement, combining core ETF portfolios with alternative and real estate-related investments.

Annuities Private / alternative investments Concentrated stock management Options & derivatives strategies Founder/Business Owner Executive HENRY (High Earners, Not Rich Yet) Established Professionals Baby Boomers (Born 1946-1964)
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