Magnolia Financial Planning Services, Inc.
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Client AUMClient assets under management
$209,385,493
Clients
276
Advisors
3
of 4 employees
About
Magnolia Financial Planning Services is a comprehensive financial planning and discretionary portfolio management firm that serves individuals (including high-net-worth clients), trusts, and company retirement plans. The firm reports approximately $225.7 million in discretionary assets under management across about 276 clients and generally requires a $250,000 minimum for advisory relationships.
The firm provides written, personalized financial plans covering retirement, investment, tax, insurance, and estate matters after detailed fact-finding, with annual written updates and ongoing account monitoring, monthly reporting, and 24/7 online access. Investment management emphasizes risk control and valuation-driven decisions—seeking to buy when securities appear underpriced and sell when they appear overpriced—while recognizing the risk of loss inherent in securities investing.
Distinctive aspects include that the firm sponsors and manages a private pooled investment vehicle (the Veridos Income Stability Fund) and may receive management and performance-based fees through that vehicle, with related fund administration and audits handled by third parties and limited custody associated with the fund. The firm’s brochure also discloses affiliations with outside accounting, insurance, and mortgage activities, noting potential conflicts of interest from commissionable products and accounting services while stating clients are not required to use affiliated providers.
Client services
Expertise
Fee options
$100,000 - $1,000,000: 2.0% $1,000,000 - $2,000,000: 1.5% $2,000,000 - $3,000,000: 1.0% $3,000,000 - $4,000,000: 0.9% $4,000,000 - $5,000,000: 0.8% $5,000,000 - $6,000,000: 0.7% $6,000,000 - $7,000,000: 0.6% $7,000,000+: 0.5%
Commissions from insurance products and annuities paid by insurance companies; not primary source of compensation
Financial planning hourly fee: $250 per hour, negotiable
Performance-based fees charged through pooled investment funds only
Account minimum: $250,000 Minimum fee: $2,500 minimum annual fee, negotiable Fee-only: Annual comprehensive financial planning and investment management fees, negotiable
Main office
414 Old Clemson Highway
Seneca SC 29672
Advisors at this office
3
Most active in
Florida · Georgia · New Hampshire · North Carolina · South Carolina · Texas
Also doing business as
Bryant, Robby Thomas · Canopy Financial Planning LLC · Canopy Greenville LLC · Magnolia Financial Planning Services, Inc.
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is active or affiliated with:
Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
Is not active or affiliated with:
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Insurance agent
They sell insurance products and may earn commissions on those sales.
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Advisors at this firm
Jason W
CFP®, Series 63
Seneca, SC
Magnolia Financial Planning Services, Inc.
Jason White is a CFP® professional with 17 years of industry experience. He is affiliated with Magnolia Financial Planning Services, Inc. and is also an owner of Payne, White, & Schmutz CPA PA, a CPA firm based in Seneca, SC. Magnolia Financial Planning Services, Inc. provides comprehensive financial planning and discretionary portfolio management to individuals, trusts, and employer retirement plans, including high-net-worth clients. The firm integrates retirement, tax, insurance, and estate planning into written financial plans and ongoing investment management, using a valuation-driven stock selection and risk-management approach.
Robby B
CFP®, Series 65
Seneca, SC
Magnolia Financial Planning Services, Inc.
Robby Bryant is a CFP® professional with 17 years of industry experience, currently affiliated with Magnolia Financial Planning Services, Inc. He has worked at Veridos Capital LLC since 2022 and has been with Magnolia Financial Planning Services since 1998. Bryant serves as a general partner and managing member of the Veridos Income Stability Fund, a pooled investment vehicle. Magnolia Financial Planning Services, Inc. provides comprehensive financial planning and discretionary portfolio management to individuals, trusts, and employer retirement plans, including high-net-worth clients. The firm employs a valuation-driven stock selection and risk-management approach and offers integrated retirement, tax, insurance, and estate planning alongside regular investment monitoring and reporting.
Lowell M
Series 63, Series 65
Seneca, SC
Magnolia Financial Planning Services, Inc.
Lowell Macher is a financial advisor with Magnolia Financial Planning Services, Inc. in Seneca, SC, holding Series 63 and Series 65 credentials and bringing 16 years of industry experience. He has worked at Veridos Capital LLC since 2023 and has been with Magnolia Financial Planning Services since 2000. Prior to that, he spent 26 years at Dominion Mortgage & F/S Inc. Magnolia Financial Planning Services, Inc. provides comprehensive financial planning and discretionary portfolio management to individuals, trusts, and employer retirement plans, including high-net-worth clients. The firm’s investment approach combines valuation-driven stock selection and risk management techniques aimed at pursuing returns with lower volatility, supported by scenario-based planning, regular monitoring, and detailed reporting.
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