Magnolia Financial Planning Services, Inc.

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Client assets under management

$209,385,493

Clients

276

32% high-net-worth

Advisors

of 4 employees

Firm type

Supported

1-4 advisors or >$200M in AUM

Clients per advisor

High

Average account size

$758,643

About

Magnolia Financial Planning Services is a comprehensive financial planning and discretionary portfolio management firm that serves individuals (including high-net-worth clients), trusts, and company retirement plans. The firm reports approximately $225.7 million in discretionary assets under management across about 276 clients and generally requires a $250,000 minimum for advisory relationships.

The firm provides written, personalized financial plans covering retirement, investment, tax, insurance, and estate matters after detailed fact-finding, with annual written updates and ongoing account monitoring, monthly reporting, and 24/7 online access. Investment management emphasizes risk control and valuation-driven decisions—seeking to buy when securities appear underpriced and sell when they appear overpriced—while recognizing the risk of loss inherent in securities investing.

Distinctive aspects include that the firm sponsors and manages a private pooled investment vehicle (the Veridos Income Stability Fund) and may receive management and performance-based fees through that vehicle, with related fund administration and audits handled by third parties and limited custody associated with the fund. The firm’s brochure also discloses affiliations with outside accounting, insurance, and mortgage activities, noting potential conflicts of interest from commissionable products and accounting services while stating clients are not required to use affiliated providers.

Client services

Financial planning Portfolio management

Expertise

General retirement planning General tax planning Wealth management

Fee options

Percentage

$100,000 - $1,000,000: 2.0% $1,000,000 - $2,000,000: 1.5% $2,000,000 - $3,000,000: 1.0% $3,000,000 - $4,000,000: 0.9% $4,000,000 - $5,000,000: 0.8% $5,000,000 - $6,000,000: 0.7% $6,000,000 - $7,000,000: 0.6% $7,000,000+: 0.5%

Commissions

Commissions from insurance products and annuities paid by insurance companies; not primary source of compensation

Project-based

Financial planning hourly fee: $250 per hour, negotiable

Performance-based

Performance-based fees charged through pooled investment funds only

Other

Account minimum: $250,000 Minimum fee: $2,500 minimum annual fee, negotiable Fee-only: Annual comprehensive financial planning and investment management fees, negotiable

Main office location

Magnolia Financial Planning Services, Inc.

414 Old Clemson Highway

Seneca SC 29672, United States

Number of offices

Most active in

Florida · Georgia · New Hampshire · North Carolina · South Carolina · Texas

Disclosures

Business activities & affiliations

Is active or affiliated with:

Fund sponsor

They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.

Accountant / CPA / tax prep

They offer tax and accounting services, typically for separate fees.

Is not active or affiliated with:

Insurance agent

They sell insurance products and may earn commissions on those sales.

Broker-dealer / trader

They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.

Bank

They're affiliated with a bank that may offer its own financial products and services.

Trust company

They provide trust and estate administration services, typically for separate fees.

Lawyer

They provide legal services, typically billed separately.

Real estate agent

They facilitate real estate transactions and may earn commissions.

Other specialized services

They may provide services such as pension consulting or municipal advisory work, typically for separate fees.

Forms ADV

Form ADV Part 2: Client Brochure Form ADV Part 3: Client Relationship

Quick links

864-886-9766

Advisors at this firm

Jason W

CFP®, Series 63

Seneca, SC

Magnolia Financial Planning Services, Inc.

Jason White is a CFP® professional with 17 years of industry experience. He is affiliated with Magnolia Financial Planning Services, Inc. and is also an owner of Payne, White, & Schmutz CPA PA, a CPA firm based in Seneca, SC. Magnolia Financial Planning Services, Inc. provides comprehensive financial planning and discretionary portfolio management to individuals, trusts, and employer retirement plans, including high-net-worth clients. The firm integrates retirement, tax, insurance, and estate planning into written financial plans and ongoing investment management, using a valuation-driven stock selection and risk-management approach.

General retirement planning General tax planning Wealth management

Robby B

CFP®, Series 65

Seneca, SC

Magnolia Financial Planning Services, Inc.

Robby Bryant is a CFP® professional with 17 years of industry experience, currently affiliated with Magnolia Financial Planning Services, Inc. He has worked at Veridos Capital LLC since 2022 and has been with Magnolia Financial Planning Services since 1998. Bryant serves as a general partner and managing member of the Veridos Income Stability Fund, a pooled investment vehicle. Magnolia Financial Planning Services, Inc. provides comprehensive financial planning and discretionary portfolio management to individuals, trusts, and employer retirement plans, including high-net-worth clients. The firm employs a valuation-driven stock selection and risk-management approach and offers integrated retirement, tax, insurance, and estate planning alongside regular investment monitoring and reporting.

General retirement planning General tax planning Wealth management

Lowell M

Series 63, Series 65

Seneca, SC

Magnolia Financial Planning Services, Inc.

Lowell Macher is a financial advisor with Magnolia Financial Planning Services, Inc. in Seneca, SC, holding Series 63 and Series 65 credentials and bringing 16 years of industry experience. He has worked at Veridos Capital LLC since 2023 and has been with Magnolia Financial Planning Services since 2000. Prior to that, he spent 26 years at Dominion Mortgage & F/S Inc. Magnolia Financial Planning Services, Inc. provides comprehensive financial planning and discretionary portfolio management to individuals, trusts, and employer retirement plans, including high-net-worth clients. The firm’s investment approach combines valuation-driven stock selection and risk management techniques aimed at pursuing returns with lower volatility, supported by scenario-based planning, regular monitoring, and detailed reporting.

General retirement planning General tax planning Wealth management

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