Main Avenue Financial Services, LLC

Main Avenue Financial Services provides fee-only financial planning, investment management, and wealth advisement to individuals, families, related entities, trusts and estates, family businesses, and retirement-plan participants. The firm is a small supported adviser with roughly $102 million in assets under management, two advisors, and about 77 client relationships.

MAFS favors a long-term, buy-and-hold approach using actively managed and index mutual funds and ETFs, and prepares an Investment Guidelines Statement tailored to each client’s objectives, time horizon, and risk tolerance. Its service model is implementation‑oriented: financial planning is delivered as a series of topic‑focused emails and the firm commonly provides non‑discretionary management and “held‑away” wealth advisement where clients retain control of account transactions.

What distinguishes the firm from many peers is its historic emphasis on client‑directed, non‑discretionary relationships — it recently added discretionary management as an option rather than as the default — and its routine delivery of planning as incremental, actionable communications rather than a single comprehensive binder. The firm also operates as a fee‑only adviser without outside compensation and typically coordinates with clients’ other professionals for implementation.