MainStreet Financial Planning, Inc. logo

MainStreet Financial Planning, Inc.

Updated today

Client AUM

$0

Clients

350

Advisors

4

across 3 offices

About

MainStreet Financial Planning provides fee-only, advice-only financial planning and consultation to individuals, families, business owners and nonprofit employers. Services cover comprehensive planning topics — retirement and college funding, cash flow and debt management, insurance and real estate advice — and include tax return preparation and employer-facing offerings such as employee seminars, workshops and on‑site individual counseling.

The firm operates as an advice-only practice and does not maintain discretionary portfolio management or custody of client assets; clients retain implementation discretion. MSFP generally favors a long-term, low-cost passive investing approach in its recommendations and delivers advice through multi-session planning engagements (the Money Roadmap) with optional ongoing navigation support and educational webinars.

Notable differences from many peers include an uncommon multi-office footprint for a firm of this size and a regular program of educational seminars and webinars for both individuals and employer groups. Its fee model relies on project, hourly and subscription arrangements rather than percentage-of-AUM billing, and the firm emphasizes work with specific segments such as newly married couples, near‑retirees balancing college and retirement needs, independent women, and business/nonprofit clients.

Client services

Financial planning Educational seminars or workshops Tax preparation services

Expertise

General retirement planning Retirement income strategy Income planning Social Security optimization Equity Recipients (RS/RSU, SOP, ESPP)

Occupation focus

Founder/Business Owner

Demographic focus

Newlywed/Engaged Parents Approaching retirement Dual Income Family

Want help finding the right advisor?

Answer a few questions to see advisors matched to you.

Fee options

Fixed

Money Roadmap Navigator Package: Year 1 for Individuals - $4,850 (including $2,200 deposit plus $241/month for 11 months); Couples/Families - $5,900 (including $2,500 deposit plus $309/month for 11 months). Money Roadmap One-Time Plan: Individuals - $5,450; Couples/Family - $6,650. Navigation Support Program (Ongoing): Individuals - $2,650; Couples/Family - $3,400; with an $800 one-time fee if last meeting was over 24 months ago. Tax Return Preparation Fees: Starting at $725 per individual return; $990 per trust return; $1,400 per corporate return; plus additional fees for complexity and extra forms.

Project-based

$450 per hour

Subscriptions

Monthly fees for ongoing services after Year 1: $241/month for Individuals, $309/month for Couples/Families.

Other

Fee-only: Hourly fee of $450 per hour billed in quarter-hour increments; various fixed fees for financial planning packages and tax preparation.

Main office

See office

236 N Santa Cruz Ave, Ste. 237

Los Gatos CA 95030

Advisors at this office

2

Most active in

California · District of Columbia · Maryland · New York · North Carolina · Tennessee · Virginia

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Cynthia F

CFP®

Los Gatos, CA

MainStreet Financial Planning, Inc.

Cynthia Flannigan is a CFP® professional at MainStreet Financial Planning, Inc. in Los Gatos, CA, with eight years of industry experience. She worked at Evercore Wealth Management for six years before joining MainStreet Financial Planning in 2018. MainStreet Financial Planning provides fee-only, advice-only financial planning and consultation to individuals, families, business owners, and nonprofit employers. The firm focuses on comprehensive planning and favors a long-term, low-cost passive investing approach, delivering advice through multi-session planning engagements and educational programs.

General retirement planning Retirement income strategy Income planning Social Security optimization Equity Recipients (RS/RSU, SOP, ESPP) Founder/Business Owner Newlywed/Engaged Parents Approaching retirement Dual Income Family
user avatar

Patricia S

CFP®, Series 63, Series 65

Irvine, CA

MainStreet Financial Planning, Inc.

Patricia Stallworth is a CFP® professional with 14 years of experience in financial planning. She is currently with MainStreet Financial Planning, Inc. and has prior experience at firms including Ellevest, Facet Wealth, and PS Worth. MainStreet Financial Planning, Inc. provides fee-only, advice-only financial planning and consultation for individuals, families, business owners, and nonprofit employers. The firm emphasizes long-term, low-cost passive investment strategies and offers multi-session planning engagements alongside educational seminars for both individuals and employer groups.

General retirement planning Retirement income strategy Income planning Social Security optimization Equity Recipients (RS/RSU, SOP, ESPP) Founder/Business Owner Newlywed/Engaged Parents Approaching retirement Dual Income Family
user avatar

Katherine E

CFP®, Series 66

Murfreesboro, TN

MainStreet Financial Planning, Inc.

Katherine Edwards is a CFP® and Series 66-registered advisor with 10 years of industry experience. She has worked at MainStreet Financial Planning, Inc. since 2022 and previously held roles at Lokal Design Co., Purshe Kaplan Sterling Investments, and The Adams Chetwood Wealth Management Group. MainStreet Financial Planning, Inc. offers fee-only, advice-only financial planning and consultation to individuals, families, business owners, and nonprofit employers. The firm provides comprehensive planning services, favors a long-term, low-cost passive investing approach, and delivers advice through multi-session planning engagements and educational programs.

General retirement planning Retirement income strategy Income planning Social Security optimization Equity Recipients (RS/RSU, SOP, ESPP) Founder/Business Owner Newlywed/Engaged Parents Approaching retirement Dual Income Family
user avatar

Anna S

CFP®

Los Gatos, CA

MainStreet Financial Planning, Inc.

Anna Sergunina is a CFP® professional with 16 years of industry experience. She has been with MainStreet Financial Planning, Inc. since 2014 and also owns Anna Sergunina Media LLC. MainStreet Financial Planning provides fee-only, advice-only financial planning and consultation services to individuals, families, business owners, and nonprofit employers. The firm emphasizes long-term, low-cost passive investing and delivers multi-session planning engagements, educational seminars, and employer-facing workshops.

General retirement planning Retirement income strategy Income planning Social Security optimization Equity Recipients (RS/RSU, SOP, ESPP) Founder/Business Owner Newlywed/Engaged Parents Approaching retirement Dual Income Family
View complete list of advisors at this firm
Warmer team member

Not sure where to start?

We'll help you think it through—whether you ultimately need an advisor or not. Warmer helps you compare advisors clearly, so you can choose with confidence.

Find your advisor

For advisor listings, we rely on sources including public filings and data provided by advisors, and we cannot guarantee that all information is current or accurate. Advisors are independent and may not have reviewed or updated this information. Please review an advisor’s Form ADV and do your own diligence before deciding whether to work with them.

Advisor matching and introductions are provided by FinanceHQ LLC (“FHQ”), a wholly-owned subsidiary of Warmer and an SEC-registered investment advisor. We receive compensation from certain participating advisors for introductions or referrals. This creates a conflict of interest because we have an incentive to recommend advisors who compensate us, including those who pay us more. You pay no fee to use our matching service, and advisor fees are not increased because of a referral or introduction. We do not review the ongoing performance of advisors, manage or hold assets, guarantee performance, or provide advice about specific investments.

By using our service, you agree to our Terms of Service and Advisory Agreement, and acknowledge our Privacy Policy. Please review FHQ’s ADV Part 2A and Form CRS. Logos provided by Logo.dev

© 2026 Warmer Holdings Inc. (“Warmer”)