Maxwell and Morse Capital Management, Inc.

Maxwell & Morse Capital Management primarily serves individual investors through investment supervisory services, including regular and retirement accounts, and also accepts trusts, estates and corporations. The firm charges advisory fees as a percentage of assets under management and provides continuous portfolio management tailored to each client’s stated objectives and constraints.

The firm applies the tenets of Modern Portfolio Theory with an emphasis on long-term holdings, broad diversification, and periodic rebalancing, and frequently uses no‑load mutual funds and high‑quality bonds in client portfolios. It also employs FundX’s Upgrader strategy, obtains monthly independent fund rankings to implement that strategy, and manages accounts on both discretionary and non‑discretionary bases; as of December 31, 2024 the brochure reports approximately $19.9 million in discretionary and $34.0 million in non‑discretionary assets.

A distinguishing aspect of the firm is an affiliation between a firm principal and an external CPA practice: the adviser maintains a month‑to‑month arrangement with the accounting firm, makes reciprocal referrals (with no referral fees), and that principal allocates a substantial portion of time to accounting activities. In addition, the firm accepts corporate/business clients in addition to individuals, does not vote client proxies, and relies on third‑party analysis for its Upgrader program, which together set it apart from many small independent advisory practices.