Mayfair Financial, LLC

Mayfair Financial is a small, state‑registered independent advisory firm that provides wealth management and financial planning to individuals, high‑net‑worth clients, trusts and estates, as well as a limited number of employer‑sponsored retirement plans including pension and profit‑sharing plans. Services include ongoing portfolio management, project‑based financial planning, and retirement plan consulting with the option to act as the plan’s discretionary investment manager.

The firm tailors advice through initial and ongoing consultations to establish objectives, risk tolerance and an investment policy, and generally manages client accounts under limited discretionary authority while permitting client‑imposed restrictions. Its investment process combines fundamental analysis, modern portfolio theory, technical and cyclical analysis, and stress‑testing to assess risk and construct portfolios aligned with client goals.

Distinctive features relative to many solo independent advisers include offering fixed and project‑based fee arrangements rather than the more common percentage‑of‑assets model, and a relatively active practice serving employer retirement plans both as consultant and as discretionary manager. The brochure also discloses the firm’s use of third‑party ratings and client testimonials in its advertising, a sub‑advisory relationship to implement trades when engaged, and a principal with academic and professional tax/planning credentials.