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Measured Strategies LLC

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About

Measured Strategies, LLC provides advisory services to individuals and high net worth individuals, delivering ongoing discretionary portfolio management and written financial plans. The firm also offers tax preparation as a separate, stand-alone service and documents client objectives and constraints in an Investment Policy Statement for each engagement.

The firm’s investment approach combines cyclical, fundamental, quantitative and technical analysis and employs both long‑ and short‑term trading consistent with client risk tolerances and IPS guidelines, typically under discretionary authority. Portfolios include traditional equities and fixed income as well as a broad set of alternative exposures — such as REITs, hedge funds, private equity, venture capital, commodities and precious‑metal ETFs — and the firm states it seeks fair allocation of limited opportunities (e.g., IPOs) across clients.

Measured Strategies operates as a small team (two advisors, 13 clients, roughly $26 million AUM) with no account minimums, producing a low client‑to‑advisor ratio and a comparatively high average account size for its peer group. It is registered in multiple jurisdictions (including Puerto Rico, which affects certain custody considerations), recommends Interactive Brokers as its custodian, discloses possible receipt of research/soft‑dollar benefits, and uses a tiered asset‑based fee schedule alongside a wide fixed‑fee range for financial planning — including higher fixed fees up to $50,000 — features that are less common among similarly sized firms.

Client services

Financial planning Portfolio management

Expertise

General retirement planning College savings (529s, UTMA, etc.) Real estate investing

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Fee options

Fixed

Fixed financial planning fees range between $1,000 and $50,000

Percentage

$0 - $500,000: Fixed Income Focused Portfolio: 0.60% $500,001 - $1,000,000: Fixed Income Focused Portfolio: 0.40% $1,000,001 - $2,000,000: Fixed Income Focused Portfolio: 0.30% $2,000,001 - $5,000,000: Fixed Income Focused Portfolio: 0.20% $5,000,001+: Fixed Income Focused Portfolio: 0.10% $0 - $500,000: Mixed Allocation Portfolio: 1.13% $500,001 - $1,000,000: Mixed Allocation Portfolio: 0.75% $1,000,001 - $2,000,000: Mixed Allocation Portfolio: 0.56% $2,000,001 - $5,000,000: Mixed Allocation Portfolio: 0.38% $5,000,001+: Mixed Allocation Portfolio: 0.19% $0 - $500,000: Equity Focused Portfolio: 1.50% $500,001 - $1,000,000: Equity Focused Portfolio: 1.00% $1,000,001 - $2,000,000: Equity Focused Portfolio: 0.75% $2,000,001 - $5,000,000: Equity Focused Portfolio: 0.50% $5,000,001+: Equity Focused Portfolio: 0.25%

Project-based

Financial planning hourly fee: $300 per hour; Tax preparation hourly fee: $50 to $80 per hour

Other

Fee-only: Hourly financial planning fee: $300 per hour; Tax preparation hourly fee: $50-$80 per hour; Fixed financial planning fees between $1,000 and $50,000

Main office

Ada MI

Advisors at this office

2

Most active in

Florida · Michigan · Puerto Rico

Also doing business as

Avant Garde Capital LLC · Measured Strategies LLC

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

John G

Series 65

Ada, MI

Measured Strategies LLC

John Gunther Jr. is a financial advisor with Measured Strategies LLC in Ada, Michigan. He holds a Series 65 designation and has six years of industry experience, including five years at Kaufman, Rossin & Co., P.A. and a year at Ascendo Resources. Measured Strategies LLC provides advisory services to individuals and high net worth clients, offering discretionary portfolio management and written financial plans. The firm combines cyclical, fundamental, quantitative, and technical analysis in its investment approach, using a range of traditional and alternative asset classes tailored to client risk profiles.

General retirement planning College savings (529s, UTMA, etc.) Real estate investing
user avatar

Esteban H

Series 63, Series 65

Ada, MI

Measured Strategies LLC

Esteban Hernandez is a financial advisor at Measured Strategies LLC in Ada, Michigan, with 19 years of industry experience. He holds Series 63 and Series 65 licenses and has worked at firms including Morgan Stanley and Bb&T Securities. Hernandez also holds a non-managing membership in a family investment partnership, FH Investments LLC. Measured Strategies LLC provides advisory services to individuals and high net worth clients, offering discretionary portfolio management and financial planning. The firm employs a diverse investment approach that combines cyclical, fundamental, quantitative, and technical analysis across traditional and alternative assets tailored to client risk tolerances.

General retirement planning College savings (529s, UTMA, etc.) Real estate investing
View complete list of advisors at this firm
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